Jacqueline Biggs — July 4, 2006 — Autos
References: ecodrive & treehugger
For all you eco warriors out there - Ecodrive has just announced their launch of the world's first battery powered motorcycles and scooters. Given they offer the economy of a bicycle (no licence, registration, insurance, gas, Air care, parking fees), with the practicality of a motor-scooter that can zip along most areas on electric power alone - sounds like an interesting propostion. Only available in Canada though - so lets see how they fare...
Implications - Environmentally friendly products are gaining recognition at a rapid rate and are increasing in popularity in modern society. Companies will benefit from appealing to the wide demographic of people who are interested in leading eco-friendly lifestyles.
Implications - Environmentally friendly products are gaining recognition at a rapid rate and are increasing in popularity in modern society. Companies will benefit from appealing to the wide demographic of people who are interested in leading eco-friendly lifestyles.
Trend Themes
1. Eco-friendly Transportation - Companies that focus on eco-friendly options for transportation, such as battery powered motorcycles and scooters, will continue to gain popularity as people become more environmentally conscious.
2. Alternative to Gasoline Vehicles - Battery powered motorcycles and scooters offer an efficient, practical alternative to gasoline vehicles, providing economic benefits and eliminating the need for registration, insurance, gas, and related fees.
3. Increasing Demand for Sustainable Products - As the environmental movement continues to gain momentum, companies that offer sustainable products like Ecodrive's battery powered motorcycles and scooters will see growing demand from consumers concerned about their environmental impact.
Industry Implications
1. Automotive - The automotive industry has an opportunity to embrace sustainable transportation options like battery powered motorcycles and scooters to appeal to a growing segment of eco-conscious consumers.
2. Tourism - Tourism companies can consider offering rental options for battery powered motorcycles and scooters as an eco-friendly alternative to traditional modes of transportation for tourists exploring new cities or regions.
3. Retail - Retail companies can position themselves as leaders in sustainability by offering eco-friendly transportation options like battery powered motorcycles and scooters, attracting environmentally conscious consumers and benefiting their overall brand image.
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