Stüssy Introduces the World Tour Pack Inspired by Its Own Roots
References: stussy & highsnobiety
Streetwear label Stüssy unveils its latest 'World Tour Pack' in preparation for Spring 2018. The collection draws inspiration for its design from the very first World Tour t-shirt that captivated attention back in 1989. The new World Tour Pack delivers a range of streetwear essentials such as hooded sweaters, t-shirts, crewneck fleece tops, a long sleeve crewneck shirt, and a lightweight zip-up jacket.
The color palette of the collection is rather simplistic, accented with tones of blue, white, and black. A standout item from the new range is the black World Tour hoodie, detailed with white prints. Additionally, every garment is adorned with cities recognized as style capitals of the world on the front -- and a list of boroughs on the back of where Stüssy believes to be true geographical origins of streetwear.
The color palette of the collection is rather simplistic, accented with tones of blue, white, and black. A standout item from the new range is the black World Tour hoodie, detailed with white prints. Additionally, every garment is adorned with cities recognized as style capitals of the world on the front -- and a list of boroughs on the back of where Stüssy believes to be true geographical origins of streetwear.
Trend Themes
1. Heritage-honoring Streetwear Collections - Disruptive innovation opportunity: Create streetwear collections that pay homage to the brand's history and cultural roots.
2. Revival of Vintage Designs - Disruptive innovation opportunity: Repurpose and reimagine vintage designs for a modern streetwear audience.
3. City-inspired Apparel - Disruptive innovation opportunity: Design apparel featuring cities recognized as style capitals to tap into the urban streetwear market.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introduce limited edition collections that celebrate a brand's heritage and resonate with streetwear enthusiasts.
2. Graphic Design - Disruptive innovation opportunity: Create unique and compelling graphics for streetwear that blend nostalgia and contemporary aesthetics.
3. Urban Lifestyle Apparel - Disruptive innovation opportunity: Develop apparel lines that reflect the influence of street culture and celebrate the style capitals of the world.
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