The World of Beer Internship Involves Traveling from Brewery to Brewery
Katherine Pendrill — March 17, 2016 — Marketing
References: worldofbeer & munchies.vice
The World of Beer internship is a new program launched by the Tampa, Florida-based chain of the same name. Whether you're a beer expert or you simply love to travel, this internship could be the perfect opportunity to spend the summer exploring some of the country's most famous beer haunts.
Just as the name suggests, the World of Beer internship involves travelling from brewery to brewery, sampling some of the country's best beers. The reasoning behind the internship was to tie the brand to a global experience centered around a shared love of beer. The intern will also be required to promote their experience on social media, thus helping the company strengthen its online presence.
Those interested in the position can apply either by submitting a video or attending an interview in front of a live panel. Three lucky interns will be chosen for the program and each will be paid $12,000 for their time.
Just as the name suggests, the World of Beer internship involves travelling from brewery to brewery, sampling some of the country's best beers. The reasoning behind the internship was to tie the brand to a global experience centered around a shared love of beer. The intern will also be required to promote their experience on social media, thus helping the company strengthen its online presence.
Those interested in the position can apply either by submitting a video or attending an interview in front of a live panel. Three lucky interns will be chosen for the program and each will be paid $12,000 for their time.
Trend Themes
1. Beer Tourism - The World of Beer internship taps into the growing trend of beer tourism, offering a unique and immersive experience for beer lovers.
2. Experiential Marketing - The internship highlights the power of experiential marketing by creating a memorable and shareable experience that strengthens the brand's online presence.
3. Social Media Influencer - Through requiring interns to promote their experience on social media, the program identifies the potential for influencers to shape consumer behavior in the beer industry.
Industry Implications
1. Breweries - The internship program presents an opportunity for breweries to showcase their craft beers and attract beer enthusiasts to their establishments.
2. Travel and Tourism - The program taps into the travel and tourism industry by promoting beer destinations and encouraging tourists to explore different breweries.
3. Digital Marketing - The internship emphasizes the importance of digital marketing strategies and social media engagement in the beverage industry, providing opportunities for marketing agencies to support brewery promotions and campaigns.
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