The adiPower Pre-Cooling World Cup Vest Keeps Players Cool and Comfortable
Rahul Kalvapalle — June 10, 2014 — Tech
References: news.adidas & bleacherreport
The adiPower is no ordinary World Cup vest, but is a high-tech pre-cooling device that keeps players cool and comfortable. One of the main challenges facing players at the World Cup in Brazil will be soaring temperatures; the adiPower pre-cooling vest helps players tackle that.
The vests reduce body temperature and delay the onset of fatigue, and will be worn by players while warming up and during half-time intervals.
The vests are embedded with hyper-absorbent granule zones located around the lower arms and upper back, the body's primary cooling zones. They are designed so that there is no direct contact between the ice and players' skin.
The adiPower pre-cooling World Cup vest will be worn by players from the nine adidas-sponsored national teams including heavyweights Spain, Germany and Argentina.
The vests reduce body temperature and delay the onset of fatigue, and will be worn by players while warming up and during half-time intervals.
The vests are embedded with hyper-absorbent granule zones located around the lower arms and upper back, the body's primary cooling zones. They are designed so that there is no direct contact between the ice and players' skin.
The adiPower pre-cooling World Cup vest will be worn by players from the nine adidas-sponsored national teams including heavyweights Spain, Germany and Argentina.
Trend Themes
1. Pre-cooling Technology - The adiPower pre-cooling vest uses innovative technology to reduce body temperature and delay fatigue, opening up opportunities for the development of advanced cooling systems in various industries.
2. Performance Apparel - The adiPower vest is a prime example of performance apparel designed to enhance athletes' comfort and performance, indicating a growing trend in the sports apparel industry towards technologically advanced clothing.
3. Athlete Endorsements - The adiPower vest being worn by top soccer players highlights the trend of athlete endorsements in the sports industry, presenting opportunities for collaboration between sports brands and professional athletes.
Industry Implications
1. Sports Apparel - The adiPower pre-cooling vest showcases the potential for innovation in the sports apparel industry, providing an opening for companies to develop similar cooling technologies for athletes.
2. Sports Performance - The application of pre-cooling technology in the adiPower vest presents opportunities for disruptive innovation in the sports performance industry, where advancements in cooling systems can improve athletes' performance and endurance.
3. Athlete Marketing - The adiPower vest's association with top soccer players indicates an emerging trend in athlete marketing within the sports industry, suggesting possibilities for brands to capitalize on athlete endorsements in their marketing strategies.
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