Wonderbra Ad With Funeral Ad in Lieu of Underwear
I’m not going to lie, I really don’t understand the latest Wonderbra campaign. Not even a little. But perhaps that’s the point. I watched it four times, and likely, I’m not the only one wondering where the underwear comes into play.
The ad feature a funeral casket and solumn music… and that’s it until the last few seconds when the word “Wonderbra” appears on the screen.
I did a little reading to see what other people’s takes were on the ad, and one person said, quite matter-of-factly that the casket didn’t close because of her bra. Ohh. I watched it again, and sure enough, the last portion of the casket is open a crack.
Regardless of the intention, the ad is clever because it gets people like me to watch it over, and over.
The ad feature a funeral casket and solumn music… and that’s it until the last few seconds when the word “Wonderbra” appears on the screen.
I did a little reading to see what other people’s takes were on the ad, and one person said, quite matter-of-factly that the casket didn’t close because of her bra. Ohh. I watched it again, and sure enough, the last portion of the casket is open a crack.
Regardless of the intention, the ad is clever because it gets people like me to watch it over, and over.
Trend Themes
1. Mysterious Advertising - Wonderbra's unconventional advertising approach emphasizes curiosity and keeps viewers engaged.
2. Death-focused Marketing - Using imagery related to death - a taboo topic - in advertising can create a lasting impression in the viewer's mind.
3. Subliminal Messaging - The Wonderbra ad utilizes subliminal messaging to create an impression in the viewer without the product being the central focus of the campaign.
Industry Implications
1. Lingerie Industry - The use of unconventional advertising tactics such as these implies a need for innovation in marketing within the lingerie industry.
2. Funeral Industry - The ad's use of a casket in its imagery presents an opportunity for disruption and innovation in the funeral industry's advertising approach.
3. Advertising Industry - Given Wonderbra's success in creating buzz through unconventional means, there is an opportunity for the advertising industry as a whole to experiment with subliminal messaging and mysterious advertising tactics.
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