Bode Takes a New Direction with a Full-On Womenswear Capsule
References: wmagazine & highsnobiety
During Paris Fashion Week, contemporary label Bode debuted a new direction for itself—a full-on womenswear capsule. Initially, Emily Adams Bode Aujla's eponymous brand focused on creating menswear silhouettes "though [the] clothing has never really been restricted by gender." Now, however, Bode is taking a bolder step toward female-centric design and in order to pull this off, Emily Adams Bode Aujla taps a new set of inspirational cues.
The womenswear capsule for the Fall/Winter 2023 is eclectic, featuring various textures that mix interestingly with one another—from the softness of cashmere knits to the inherent delicateness of lace. In order to bring the vision for a womenswear capsule to life, the designer taps into her intimate personal experiences. The Bode Fall/Winter 2023 capsule is informed by Bode's "mother, Janet, who worked at The Crane Estate in the mid-'70s."
Image Credit: Bode
The womenswear capsule for the Fall/Winter 2023 is eclectic, featuring various textures that mix interestingly with one another—from the softness of cashmere knits to the inherent delicateness of lace. In order to bring the vision for a womenswear capsule to life, the designer taps into her intimate personal experiences. The Bode Fall/Winter 2023 capsule is informed by Bode's "mother, Janet, who worked at The Crane Estate in the mid-'70s."
Image Credit: Bode
Trend Themes
1. Gender-fluid Fashion - There is an opportunity for brands to create clothing that does not adhere to traditional gender norms, offering more inclusivity and expanding their customer base.
2. Personal Experience-inspired Collections - Designers can look to their own experiences and histories to create unique and authentic collections that resonate with consumers.
3. Texture-mixing - Combining unexpected textures in fashion can create unique and eye-catching designs, offering a new avenue for creativity.
Industry Implications
1. Fashion - The fashion industry can expand its offerings to include gender-neutral or gender-fluid clothing, which could resonate with younger, more diverse consumers and offer new market opportunities.
2. Textile Manufacturing - As designers experiment with texture and materials, there will be a growing demand for high-quality textiles and innovative manufacturing techniques.
3. Retail - As personal experience becomes more central to fashion collections, physical retail stores could go beyond selling clothes and offer consumers a more holistic experience including personalised shopping and storytelling.
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