Wolven Launched its Spring Collection in Stunning Pastels
Grace Mahas — April 21, 2021 — Eco
References: wolventhreads
In anticipation of spring, Wolven recently expanded its portfolio with the launch of a new collection in stunning colorways, including Juniper, Salt, and Lavender. Some standout pieces in the collection include the Crisscross Bra, the Crossover Pocket Leggings, the Crisscross Four-Way Top, and the Midi Bike Shorts, among others.
What makes the spring collection from Wolven truly unique is that most of the collection can be reversed, offering a more neutral colorway. By adding this versatile feature, consumers can actually double their use of the pieces and ultimately reduce their consumption. This is aligned with the brand's commitment to sustainability. Wolven has partnered with Climate Neutral to "measure greenhouse gas emissions footprint, purchase carbon credits to offset that footprint, and implement plans to reduce emissions moving forward."
What makes the spring collection from Wolven truly unique is that most of the collection can be reversed, offering a more neutral colorway. By adding this versatile feature, consumers can actually double their use of the pieces and ultimately reduce their consumption. This is aligned with the brand's commitment to sustainability. Wolven has partnered with Climate Neutral to "measure greenhouse gas emissions footprint, purchase carbon credits to offset that footprint, and implement plans to reduce emissions moving forward."
Trend Themes
1. Reversible Activewear - There is an increasing trend in activewear brands offering reversible pieces to reduce consumption and increase versatility.
2. Sustainable Fashion - Consumers are demanding sustainable options from fashion brands, creating an opportunity for the development of eco-friendly and socially responsible collections.
3. Measurement and Offsetting of Greenhouse Gas Emissions - More businesses are partnering with organizations to measure and reduce their greenhouse gas emissions, creating opportunities for the development of new tools and services to facilitate this process.
Industry Implications
1. Activewear - Activewear brands have an opportunity to innovate by offering reversible pieces and incorporating sustainable materials and processes.
2. Fashion - Fashion brands have an opportunity to differentiate themselves and appeal to eco-conscious consumers by offering sustainable collections and partnering with organizations to reduce their environmental impact.
3. Climate Offsetting - Organizations working in the climate offsetting and sustainability space have an opportunity to expand their services and develop new tools to help businesses measure and reduce their greenhouse gas emissions.
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