Mr. Jones Creates Timepieces With Words of Wisdom
Shelby Lee Walsh — July 1, 2009 — Fashion
References: mrjoneswatches
Cult timepiece company Mr. Jones Watches has been creating some truly one-of-a-kind tickers. Not only does the wrist wear tell time, but it also comes with neat little messages neatly designed by Crispin Jones.
For example, The Accurate watch says, “Remember you will die†as the minute and hour hands, and The Mantra highlights five minutes that reads, “You are blessed.â€
These aren't like your ordinary watches.
Implications - Companies that produce conventional pieces like watches now have to come up with inventive ways to capture the market. By re-creating their products to be funny while still maintaining practicality, the company manages to captivate new and current target audiences. Additionally, adding humor helps to show that the company is not just about the money but rather the customer's enjoyment.
For example, The Accurate watch says, “Remember you will die†as the minute and hour hands, and The Mantra highlights five minutes that reads, “You are blessed.â€
These aren't like your ordinary watches.
Implications - Companies that produce conventional pieces like watches now have to come up with inventive ways to capture the market. By re-creating their products to be funny while still maintaining practicality, the company manages to captivate new and current target audiences. Additionally, adding humor helps to show that the company is not just about the money but rather the customer's enjoyment.
Trend Themes
1. Inventive Timepiece Designs - Re-creating conventional watches with inventive and humorous designs captures new target audiences and sets companies apart in the market.
2. Combining Functionality with Entertainment - Creating timepieces that not only tell time but also convey messages of inspiration or humor adds an entertaining and unique element to the product.
3. Personalized Timekeeping - Offering watches with messages that resonate with individual customers allows for a deeper connection and a sense of personalization.
Industry Implications
1. Fashion Accessories - Fashion accessory companies can incorporate witty watch designs to attract customers seeking a unique and playful style.
2. Gift and Novelty Products - Companies in the gift and novelty industry can leverage the trend of witty watches to offer customers fun and unconventional gifting options.
3. Personal Development - The personal development industry can explore collaborations with witty watch brands to offer inspirational timepieces that promote positive messages and self-reflection.
4.5
Score
Popularity
Activity
Freshness
