BespokeIND Adorned the Air Jordan 3 with a Carhartt WIP3 Design
Amy Duong — July 23, 2018 — Art & Design
References: bespokeind.au & hypebeast
Australian label BespokeIND introduced a new custom Air Jordan 3 sneaker silhouette adorned in the iconic Carhartt design patterns, boasting the name 'WIP3.' The new WIP3 sneakers are highly limited, with only eight pairs made. The colorway draws inspiration from workwear sensibilities with color-blocked uppers. The shoe is constructed from a series of textiles including pure silk tartan, premium calf suede and quality kangaroo leather materials. There is also a decoration of Carhartt branding accents throughout the piece.
The WIP3 is further elevated with its hand-punched eyelets with stainless elements, pig suede vamp lining, full lambskin liner, buffalo vegetable-tanned pull tabs and Japanese baby yearling vegetable-tanned leather patchwork details. The limited sneakers will be crafted to order with respective sizing and personalized details beginning July 27th online at BespokeIND.
The WIP3 is further elevated with its hand-punched eyelets with stainless elements, pig suede vamp lining, full lambskin liner, buffalo vegetable-tanned pull tabs and Japanese baby yearling vegetable-tanned leather patchwork details. The limited sneakers will be crafted to order with respective sizing and personalized details beginning July 27th online at BespokeIND.
Trend Themes
1. Custom Sneakers - Opportunity for disruptive innovation lies in offering highly personalized and experienced-based product offerings.
2. Vegetable-tanned Leather - Disruptive innovation opportunity exists for brands to leverage environmentally sustainable materials as a unique selling proposition for products.
3. Workwear-inspired Fashion - A disruptive innovation opportunity lies in bridging the gap between fashion and functional wear to offer customers increasingly versatile and functional products.
Industry Implications
1. Footwear - Brands can create disruption in the footwear industry by offering customized and sustainably made products to meet increasing consumer demand for unique, personalized and eco-friendly products.
2. Fashion - The fashion industry has an opportunity to integrate functional and style elements to appeal to consumers looking for versatile, functional and fashionable products.
3. Sustainability - There is a significant innovation opportunity for brands to leverage environmentally sustainable materials in their offerings to meet growing demand for socially responsible and conscious products.
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