The Wine Cellar for Clemens Strobl Winery is Surprisingly Modern
Tiffany — January 27, 2014 — Art & Design
A local Austrian designer Marek Gut of Austrian design firm March Gut has recently partnered up with architect Christoph March of Wolfgang Wimmer in renovating a former wine cellar. The wine cellar, in conjunction with the Clemens Strobl Winery, is located in the lower regions of Austria in the Wagram region.
The structure is inspired by the former wine cellar’s existing structures. Two of the exteriors have now been converted into a four-level wine cellar. By rejuvenating the structure’s more dated sections, the architects and designers have added newer spaces to house the wine cellar and a showroom for the various wines.
The cellar is simple and modern, showcasing clean elements of design that showcase wooden accents throughout the space, with frames constructed at an angle to enhance the dynamics of the winery landscape.
The structure is inspired by the former wine cellar’s existing structures. Two of the exteriors have now been converted into a four-level wine cellar. By rejuvenating the structure’s more dated sections, the architects and designers have added newer spaces to house the wine cellar and a showroom for the various wines.
The cellar is simple and modern, showcasing clean elements of design that showcase wooden accents throughout the space, with frames constructed at an angle to enhance the dynamics of the winery landscape.
Trend Themes
1. Wine Cellar Renovations - Opportunity for designers and architects to revamp and modernize existing wine cellars to create new and unique spaces.
2. Sustainable Wineries - Increased focus on incorporating sustainable practices and eco-friendly materials in winery design and construction.
3. Modern Wine Showrooms - Growing trend of creating modern and visually appealing showrooms to showcase wine collections and attract customers.
Industry Implications
1. Interior Design - Interior designers can explore opportunities in revamping and transforming wine cellar spaces into functional and visually stunning environments.
2. Architecture - Architects have the potential to create innovative and sustainable winery designs that blend with the natural surroundings and enhance the wine tasting experience.
3. Hospitality - Hotels, restaurants, and wine-related businesses can incorporate modern wine showrooms to attract customers, enhance wine sales, and create unique experiences.
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