We Are Smarter Than Me
Michael Schulte — November 5, 2007 — World
References: npr.org
“No guidelines,†this is the premise behind the new “wiki†book, We Are Smarter Than Me. The book, compiled by authors that feel that social networking is moving beyond Myspace and Facebook, aims to help businesses understand how social networking can help increase revenue. And let's be honest what business wouldn't want to get a piece of this ever growing, 3 billion dollar a year pie. We Are Smarter Than Me, attempts to guide businesses on how to listen to the crowds of employees and consumers who may just know exactly what they want. Now that is Crowd Clout in wiki-action.
Trend Themes
1. Social Network Integration - Businesses are embracing social networks and integrating them into their operations, presenting opportunities for innovative ways to reach and engage with customers and employees.
2. Crowdsourced Decision Making - The concept of "Crowd Clout" presented in We Are Smarter Than Me suggests that businesses can tap into the collective ideas and knowledge of their customers and employees to make better decisions, presenting opportunities for disruptive innovation in the realm of decision-making processes and tools.
3. Social Network Analytics - As social networks continue to grow and businesses increasingly embrace them, the need for data analytics to make sense of the vast amounts of social data created presents opportunities for innovative analytics tools and technologies.
Industry Implications
1. Marketing and Advertising - Social network integration presents opportunities for innovative marketing and advertising techniques, tapping into the vast reach and engagement potential of social networks.
2. Human Resources - Crowdsourced decision making presents opportunities for disruptive innovation in the realm of employee engagement and decision-making processes within organizations.
3. Data Analytics - The growth of social networks and the need for businesses to make sense of social data presents opportunities for innovative data analytics tools and services to serve this growing market.
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