whyrHymer Furniture Creates Quirky Handcrafted Pieces
Meghan Young — April 25, 2011 — Art & Design
References: whyrhymer & design-milk
As much as people appreciate and own minimalist pieces of furniture, there are those of us who want to express our individuality and tastes -- that's where the whyrHymer furniture factors in. An industrial design company, whyrHymer offers unique chairs, tables, lighting and beds that are full of character and personality.
Founded by LA-based designer and maker Brandon Morrison, whyrHymer offers furniture that is all handcrafted. That special touch gives each piece some added detail that is often missing from mass-produced furniture.
There seems to be influences from Asia, arts and crafts and mid-century modernity in each of the whyrHymer furniture pieces. What I especially appreciate, however, is how whyrHymer furniture donates 3 percent of each sale to a charity.
Founded by LA-based designer and maker Brandon Morrison, whyrHymer offers furniture that is all handcrafted. That special touch gives each piece some added detail that is often missing from mass-produced furniture.
There seems to be influences from Asia, arts and crafts and mid-century modernity in each of the whyrHymer furniture pieces. What I especially appreciate, however, is how whyrHymer furniture donates 3 percent of each sale to a charity.
Trend Themes
1. Individualistic Furniture - Disruptive innovation opportunity: Explore customization options and personalization to meet the growing demand for unique and expressive furniture pieces.
2. Handcrafted Designs - Disruptive innovation opportunity: Develop technologies and processes to scale up handcrafted furniture production, maintaining the authenticity and attention to detail that consumers desire.
3. Sustainable Artisanal Furniture - Disruptive innovation opportunity: Integrate sustainable materials and practices into artisanal furniture production, catering to eco-conscious consumers' desire for unique and environmentally friendly pieces.
Industry Implications
1. Interior Design - Disruptive innovation opportunity: Incorporate eccentrically shaped furniture designs into interior design concepts to create visually striking and unconventional living spaces.
2. E-commerce - Disruptive innovation opportunity: Develop online platforms that allow customers to customize and order individualistic furniture pieces from various designers and artisans, providing a wider range of options for consumers.
3. Charitable Organizations - Disruptive innovation opportunity: Foster partnerships with furniture companies that donate a percentage of sales to charities, creating unique marketing collaborations and contributing to social causes.
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