El Pollo Loco Now Offers Whole-Cut Wings in Two Flavor Options
Katherine Pendrill — December 29, 2019 — Lifestyle
References: elpolloloco & chewboom
El Pollo Loco is stepping up its chicken wing game with the debut of Whole-Cut Wings at participating locations.
While many restaurants serve wings, it is generally in smaller pieces. El Pollo Loco is giving consumers more bang for their buck by offering whole wings. The Whole-Cut Wings can also be enjoyed in two different flavor options: Sweet Tapatio or Garlic & Cotija. The former is made with a Sweet Tapatio sauce, which is the perfect blend of sweet and heat. The wings also pair well with the chain's new Tapatio Fries, which are dusted with the same Tapatio seasoning. On the other hand, the Garlic & Cotija Whole-Cut Wings are dusted with a Garlic and Cotija dry rub. Both are available for a limited time.
Image Credit: El Pollo Loco.
While many restaurants serve wings, it is generally in smaller pieces. El Pollo Loco is giving consumers more bang for their buck by offering whole wings. The Whole-Cut Wings can also be enjoyed in two different flavor options: Sweet Tapatio or Garlic & Cotija. The former is made with a Sweet Tapatio sauce, which is the perfect blend of sweet and heat. The wings also pair well with the chain's new Tapatio Fries, which are dusted with the same Tapatio seasoning. On the other hand, the Garlic & Cotija Whole-Cut Wings are dusted with a Garlic and Cotija dry rub. Both are available for a limited time.
Image Credit: El Pollo Loco.
Trend Themes
1. Whole-cut Wings - Disruptive innovation opportunity: Introduce whole-cut wings in the fast food industry to provide customers with more value and options.
2. Flavor Options - Disruptive innovation opportunity: Experiment with unique flavor options for chicken wings to differentiate from competitors and attract new customers.
3. Limited-time Offer - Disruptive innovation opportunity: Utilize limited-time offers to create a sense of urgency and encourage customers to try new menu items.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Incorporate whole-cut wings into fast food menus to enhance variety and appeal to chicken wing enthusiasts.
2. Seasonings and Sauces - Disruptive innovation opportunity: Develop unique and innovative flavors for seasonings and sauces to enhance the taste and appeal of chicken wing products.
3. Casual Dining - Disruptive innovation opportunity: Introduce whole-cut wings as a premium appetizer or main dish in casual dining restaurants to elevate the dining experience.
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