'White Banshee' by Belen Asad Captures Mile-Long White Gowns
Marissa Brassfield — April 10, 2010 — Fashion
References: acatexis.ar & behance.net
'White Banshee' by Belen Asad of WE! Photostudio features a model wearing a mile-long ivory dress that defies the laws of nature. It looks as if she's either walking on stilts or standing on a box--either way, this shoot is larger than life.
I'm particularly puzzled by the third image in 'White Banshee' by Belen Asad; the model is slumped back in a catatonic position. Is this bride-to-be undead?
Implications - Consumers are eager to see and experience that which is outside of their everyday experiences. These unique moments have the ability to go viral because people want to talk about that which they have never seen before. Companies can capitalize on this by creating unique marketing experiences that transcend what is generally expected.
I'm particularly puzzled by the third image in 'White Banshee' by Belen Asad; the model is slumped back in a catatonic position. Is this bride-to-be undead?
Implications - Consumers are eager to see and experience that which is outside of their everyday experiences. These unique moments have the ability to go viral because people want to talk about that which they have never seen before. Companies can capitalize on this by creating unique marketing experiences that transcend what is generally expected.
Trend Themes
1. Mile-long Dresses - Fashion designers can explore creating larger-than-life gowns that defy conventional design, sparking conversation and virality among consumers.
2. Unconventional Bridal Shoots - Photographers can experiment with unique poses and concepts, such as the undead bride, to capture attention from prospective clients seeking distinctive photos for their special day.
3. Viral Marketing Experiences - Businesses can create unconventional and memorable marketing campaigns that go beyond traditional tactics, generating buzz and interest from consumers eager for unique experiences.
Industry Implications
1. Fashion - Fashion designers can push the boundaries of traditional bridal wear, creating unconventional and striking designs that appeal to consumers seeking one-of-a-kind looks for their special day.
2. Photography - Photographers can experiment with unconventional concepts and poses, such as the mile-long dress and undead bride, to capture the attention of potential clients and differentiate themselves in a competitive market.
3. Marketing - Marketing firms can help their clients create viral campaigns that go beyond traditional advertising, building brand awareness and engagement through unique and memorable experiences for consumers.
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