'While They Await Extinction' Emphasizes Environmental Awareness
Leslie Chen — February 15, 2012 — Fashion
References: hannahedman & notcot.org
While most jewelry lines focus on the aesthetics and appeal of its pieces, the 'While They Await Extinction' collection is dedicated to the message of making conscious decisions as humans.
Designed by Hanna Hedman, the jewelry from the line is insanely intricate in its design and creation of new life forms. The necklaces from the collection fuse images of extinct or endangered animals and plants which are then connected to jewels. According to Hedman, the jewels are "a commentary on the responsibility that we as humans hold." By calling attention to this responsibility, Hedman hopes to ignite an awareness that will produce more eco-conscious decisions.
Wear an environmentally friendly emblem on your neck with the pieces from While They Await Extinction.
Designed by Hanna Hedman, the jewelry from the line is insanely intricate in its design and creation of new life forms. The necklaces from the collection fuse images of extinct or endangered animals and plants which are then connected to jewels. According to Hedman, the jewels are "a commentary on the responsibility that we as humans hold." By calling attention to this responsibility, Hedman hopes to ignite an awareness that will produce more eco-conscious decisions.
Wear an environmentally friendly emblem on your neck with the pieces from While They Await Extinction.
Trend Themes
1. Ecologically Conscious Jewelry - Creating intricate jewelry that combines images of extinct or endangered animals and plants with jewels to promote eco-consciousness.
2. Environmental Awareness Messaging - Using jewelry as a platform to spark awareness and encourage conscious decision-making in relation to the environment.
3. Conscious Consumerism - Focusing on the importance of making deliberate and thoughtful choices in purchasing jewelry as a way to support environmental causes.
Industry Implications
1. Jewelry Design - Potential for jewelry designers to incorporate environmental messaging and imagery into their collections.
2. Fashion Retail - Opportunity for fashion retailers to showcase and promote eco-friendly jewelry as a way to engage conscious consumers.
3. Environmental Advocacy - Collaboration between jewelry designers and environmental organizations to raise awareness and support conservation efforts through unique designs.
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