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Reclaimed Wood Timepieces

Clean the Sky - Positive Eco Trends & Breakthroughs

The WeWood Chrono Watch Offers an Easy Way to Preserve the Planet

— June 12, 2011 — Eco
Socially conscious thinkers will definitely appreciate this WeWood Chrono Watch. Made with 100 percent natural wood, the accessory is Earth-friendly and tells the time just as well as any other luxury watch.

The WeWood Chrono Watch is produced with scraps “from the flooring industry that would otherwise be destroyed,” according to thinkgeek.com. And if you ever need to know the time when but don’t have access to light, the watch will instantly light up with the touch of a button. What's even better is that for every watch purchased, WeWood will plant a tree in your honor!

Perfect for those eco-friendly consumers, the WeWood Chrono Watch not only avoids using any harmful production methods but will also help in growing greenery on the Earth.
Trend Themes
1. Sustainable Accessories - There is a trend towards eco-friendly accessories made of sustainable materials, providing an opportunity for brands to differentiate themselves and appeal to socially conscious consumers.
2. Circular Fashion - The use of reclaimed materials in fashion creates a circular economy, keeping waste out of landfills and reducing demand for new materials, leading to innovative business models for sustainable fashion brands.
3. Green Marketing - Marketing products as eco-friendly and socially responsible is becoming an important trend for connecting with consumers who prioritize sustainability and ethical production practices.
Industry Implications
1. Fashion - Fashion brands have an opportunity to incorporate sustainable materials, such as reclaimed wood, into their designs and production processes to appeal to environmentally conscious consumers.
2. Watchmaking - Offering watches made from sustainable materials such as reclaimed wood provides an opportunity for watchmakers to differentiate themselves and appeal to eco-conscious consumers.
3. Interior Design - Since reclaimed wood is used in the production of the WeWood Chrono Watch, it can also be a material option in interior design for eco-friendly homes, providing a unique and sustainable aesthetic.
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