Hosted by Courtney Scharf and Tana Makmanee
Jana Pijak — March 30, 2023 — TH Video
References: youtube
Trend Hunter's recent 'Wellness Evolution - Discussing Trends & Insights' webinar was hosted by Chief Client Officer Courtney Scharf and SVP of Research Services Tana Makmanee. In addition to exploring some of the most notable wellness trends currently shaping our world, the webinar highlighted practical case studies with a number of actionable trend takeaways.
The modern wellness industry has undergone a significant transformation in recent years, extending beyond traditional notions of physical health and self-care to embrace more holistic health and well-being rituals. Now more than ever, consumers are prioritizing mental well-being and sustainability, leading to the increased scrutiny of wellness products and services, and a higher focus on their broader societal and environmental impacts.
The modern wellness industry has undergone a significant transformation in recent years, extending beyond traditional notions of physical health and self-care to embrace more holistic health and well-being rituals. Now more than ever, consumers are prioritizing mental well-being and sustainability, leading to the increased scrutiny of wellness products and services, and a higher focus on their broader societal and environmental impacts.
Trend Themes
1. Holistic Wellness - Opportunities for disruptive innovation in creating products and services that prioritize mental, emotional, and spiritual health alongside physical health.
2. Sustainability in Wellness - Opportunities for disruptive innovation in developing eco-friendly wellness products and services that have a smaller impact on the environment.
3. Personalized Wellness - Opportunities for disruptive innovation in creating custom-tailored wellness products and services that cater to individual needs and preferences.
Industry Implications
1. Health and Fitness Industry - Opportunities for disruptive innovation in developing new wellness products and services that integrate mental, emotional, and spiritual health alongside physical health.
2. Sustainability Industry - Opportunities for disruptive innovation in creating eco-friendly wellness products and services that minimize negative environmental impacts and promote sustainability.
3. Personalized Medicine Industry - Opportunities for disruptive innovation in developing customized wellness products and services that are tailored to individual needs, preferences, and genetic makeup.
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