The Wellness CORE Dog Food Line is Being Expanded
Michael Hemsworth — March 4, 2020 — Marketing
References: wellnesspetfood & drugstorenews
The Wellness CORE range of dog foods is being expanded by the brand to help offer consumers a series of new products that will suit their needs or preferences perfectly. The expansion will include the RawRev Ocean, CORE with Wholesome Grains and CORE RawRev with Wholesome Grains, which all address the changing needs of consumers with specialty ingredients and recipes. The new products focus on new grained options as well as a poultry-free option to help address dietary restrictions and the changing preferences of consumers.
Director of Consumer Experience at Wellness Chanda-Leary Coutu spoke on the new Wellness CORE range of dog foods saying, "At Wellness, we're on a mission to help pets fall in love with mealtime by providing a breadth of flavor-packed, nutritious recipes for every taste, lifestyle or dietary need. Based on years of experience as pet food innovators and devoted pet parents, the new Wellness Core recipes allowed us to build on the base of what we confidently know works for pets to give them even more options. The new protein and grain choices in the Wellness Core family empower pet parents to diversify what goes in their pet's bowl without totally disrupting a diet they trust for their dogs.”
Director of Consumer Experience at Wellness Chanda-Leary Coutu spoke on the new Wellness CORE range of dog foods saying, "At Wellness, we're on a mission to help pets fall in love with mealtime by providing a breadth of flavor-packed, nutritious recipes for every taste, lifestyle or dietary need. Based on years of experience as pet food innovators and devoted pet parents, the new Wellness Core recipes allowed us to build on the base of what we confidently know works for pets to give them even more options. The new protein and grain choices in the Wellness Core family empower pet parents to diversify what goes in their pet's bowl without totally disrupting a diet they trust for their dogs.”
Trend Themes
1. Specialty Pet Foods - Expansions in specialty pet foods in response to changing dietary preferences can create opportunities for innovation in the pet food industry.
2. Innovative Pet Ingredients - The inclusion of unique and specialty ingredients in pet food products can increase consumer interest and loyalty.
3. Grain-inclusive Pet Foods - Development of grain-inclusive pet food products can address the dietary needs and preferences of pets and their owners.
Industry Implications
1. Pet Food - Specialty pet foods and innovative ingredients can be a key area of focus for pet food companies looking to expand their offerings and appeal to consumers.
2. Pet Health - Developing pet food products that address specific dietary needs can contribute to improved pet health and wellness.
3. E-commerce - Online retailers specializing in pet food can use the demand for specialty and healthier pet food products to their advantage.
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