Grind London Launched the Wellness Collection for Spring/Summer 2018
References: grindlondon & hypebeast
Grind London unveiled a full look at its collection for Spring/Summer 2018 entitled the 'Wellness collection.' The new capsule surrounds the theme of holistic concepts, influenced by health. The motif is seen throughout the pieces through the usage of graphics, as there are prints that read" "wellness," "heavy-handed holistics" and "I'd trade my friends for a swimming pool." The Spring/Summer 2018 Wellness collection is comprised of t-shirts, tracksuits, sweaters, jackets, polo shirts, hoodies and windbreakers.
The color palette that decorates the new seasonal pieces are fairly muted with mainly tones of navy blue and white. There are some vibrant pops of color throughout the range, including pastel pink and bright orange on the shirts and tracksuits. The new collection is now available for purchase online at the Grind London website.
The color palette that decorates the new seasonal pieces are fairly muted with mainly tones of navy blue and white. There are some vibrant pops of color throughout the range, including pastel pink and bright orange on the shirts and tracksuits. The new collection is now available for purchase online at the Grind London website.
Trend Themes
1. Health-influenced Streetwear - The integration of wellness into fashion offers opportunities for companies to create more sustainable and health-conscious apparel for consumers.
2. Holistic Concepts in Apparel - Designing clothing with holistic concepts in mind allows companies to cater to consumers who prioritize a more mindful and healthy lifestyle.
3. Muted Tones with Bright Accents - The use of subdued color palettes with a few pop of bright colors offer fashion brands the opportunity to appeal both to consumers who prefer muted tones and those who want more eye-catching color schemes.
Industry Implications
1. Fashion - Fashion labels can disrupt the industry by launching collections focused on wellness, featuring holistic concepts and health-conscious designs.
2. Activewear - Wellness-focused apparel collections offer new opportunities for activewear brands to cater to consumers who prioritize physical fitness and health.
3. E-commerce - E-commerce companies have the opportunity to feature and market fashion brands that promote wellness and healthy lifestyles, creating a new niche for health-conscious consumers.
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