The Weleda Body Care Campaign Likens the Epidermis to Priceless Jewelry
Meghan Young — April 15, 2012 — Marketing
References: jvm & ibelieveinadv
The Weleda Body Care campaign urges people to treat their skin like precious jewelry pieces. What at first looks like images of three thwarted female burglars are actually creative interpretations of what skin accessories would look like. Of course, no one would want to display their skin if it was at all sagging.
Conceived and executed by Jung von Matt, an ad agency based in Stuttgart, Germany, the Weleda Body Care campaign was art directed by Cornelius Hafemeister with creative direction by Holger Oehrlich and Philipp Barth. Photographed by Kerstin Weiss, the simple images send a strong message, especially when paired with the statement, "Care for your most precious treasure: Your skin." It is a habit both men and women should adopt as soon as possible.
Conceived and executed by Jung von Matt, an ad agency based in Stuttgart, Germany, the Weleda Body Care campaign was art directed by Cornelius Hafemeister with creative direction by Holger Oehrlich and Philipp Barth. Photographed by Kerstin Weiss, the simple images send a strong message, especially when paired with the statement, "Care for your most precious treasure: Your skin." It is a habit both men and women should adopt as soon as possible.
Trend Themes
1. Skin Jewelry - Creating jewelry-like accessories inspired by skin texture can be a new trend in beauty and fashion products.
2. Skincare as Luxury - Promoting skincare products as a luxurious item can disrupt the beauty industry and appeal to customers who are willing to spend money on high-end skincare products.
3. Body Positivity Marketing - Body positivity marketing can be a trend where beauty brands promote self-love and body confidence instead of pushing unrealistic beauty standards on customers.
Industry Implications
1. Beauty - Skincare and beauty companies can use the trend of skin jewelry and promote luxurious skincare items to increase sales and appeal to consumers who are willing to spend money on beauty products.
2. Fashion - Incorporating skin texture-inspired jewelry or style elements can be a new trend in the fashion industry and can bring a fresh perspective to clothing design and accessories.
3. Marketing - The concept of body positivity can be used as marketing strategy to create a more inclusive and accessible approach towards the beauty industry and its products.
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