ASICS Introduce its Limited Welcome to the Dojo Pack
References: instagram & highsnobiety
Footwear label ASICS introduces its new Welcome to the Dojo collection full of footwear and apparel options that nod to the label’s heritage. ASICS stems from Japanese roots and the inspiration lies within its culture – specifically the dojo, which is a place to practice martial arts. The Dojo is a place of both education and meditation for students. This new collection is designed to imitate that concept in a sense where it inspires a new generation of creators to construct their own path.
ASICS’ Welcome to the Dojo drops the Gel-Diablo shoes and the Gel-Lyte I silhouette as well. The shoes are constructed from both suede and leather materials in black and white with a formstripe detail on the sides. Japanese motifs are seen through the rising sun detail and snake dojo accent – both telling two different Japanese heritage stories.
ASICS’ Welcome to the Dojo drops the Gel-Diablo shoes and the Gel-Lyte I silhouette as well. The shoes are constructed from both suede and leather materials in black and white with a formstripe detail on the sides. Japanese motifs are seen through the rising sun detail and snake dojo accent – both telling two different Japanese heritage stories.
Trend Themes
1. Martial Arts-inspired Apparel - Opportunity for sportswear companies to create martial arts-inspired collections to appeal to consumers interested in both fashion and athletics.
2. Heritage-inspired Fashion - Opportunity for fashion brands to showcase their heritage through their collections to appeal to consumers looking for authentic and unique products.
3. Japanese Motif Design - Opportunity for designers to incorporate Japanese motifs into their work to create unique and culturally-inspired products that stand out in the market.
Industry Implications
1. Sportswear - Sportswear companies can tap into the martial arts-inspired trend to create new collections that appeal to consumers interested in both fashion and athletics.
2. Fashion - Fashion brands can showcase their heritage through their collections to appeal to consumers looking for authentic and unique products.
3. Design - Designers can incorporate Japanese motifs into their work to create unique and culturally-inspired products that stand out in the market.
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