'Welcome' Brass Knuckles Offer Urban Intimidation
Brian G Randles — December 13, 2009 — Art & Design
References: notcot.org & redrichman.ru
The 'Welcome' Brass Knuckles by Vladislav Novikov-Barkovsky may resemble a friendly city neighborhood, but I would not take that as an invitation to the block party.
Seriously, always try to avoid the person with brass knuckles. I don't care if they are called 'Welcome' or 'Fuzzy Fist Friends,' KEEP WALKING PAST THE GUY WITH BRASS KNUCKLES. Check out more kick ass brass knuckles on Trend Hunter below.
Implications - Youth consumers have a strong penchant for ironic humor. This group uses history as fodder for appropriation. Companies looking to foster a deeper engagement with these consumers should dig deep into recent history and popular culture to find elements that can be re-contextualized with humor.
Seriously, always try to avoid the person with brass knuckles. I don't care if they are called 'Welcome' or 'Fuzzy Fist Friends,' KEEP WALKING PAST THE GUY WITH BRASS KNUCKLES. Check out more kick ass brass knuckles on Trend Hunter below.
Implications - Youth consumers have a strong penchant for ironic humor. This group uses history as fodder for appropriation. Companies looking to foster a deeper engagement with these consumers should dig deep into recent history and popular culture to find elements that can be re-contextualized with humor.
Trend Themes
1. Ironic Humor Fashion - Create fashion items that combine historical or popular culture elements with ironic humor targeted at youth consumers.
2. Personal Defense Accessories - Design personal defense accessories that cater to individuals who prioritize safety but also want unique and fashionable options.
3. Urban Intimidation Products - Develop products that paradoxically blend friendly or unassuming aesthetics with intimidating undertones, appealing to consumers who want to showcase their toughness and edge.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of ironic humor by creating unique clothing items that embrace a playful and humorous tone.
2. Personal Safety - The personal safety industry can create fashionable and versatile self-defense accessories that provide protection for individuals while also reflecting their personal style.
3. Consumer Goods - Develop a new category of consumer goods that cater to consumers who want to project toughness without sacrificing style or personality.
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