Dunkin's Wedding Merch Collection Helps Couples Say "I Do" in Style
Laura McQuarrie — February 12, 2021 — Lifestyle
References: shopdunkin & foodandwine
There are tons of stories of people getting married at Dunkin' and the brand is treating its most devoted fans to a wedding merch collection that includes branded veils, robes and ring bearer pillows. Now available online, the collection shares patterned bowties, customizable coffee mugs and t-shirts that say "This Bride / Groom Runs on Dunkin'" and "I Do Crew."
As well as sharing a bunch of fun products to help couples tie the knot in style, Dunkin' is also kicking off Valentine's Day by offering drive-thru weddings at a Wallkill, NY location.
At a time when couples are opting for low-key celebrations, they are making intimate ceremonies in the midst of a pandemic more memorable with fun details that are significant to them.
As well as sharing a bunch of fun products to help couples tie the knot in style, Dunkin' is also kicking off Valentine's Day by offering drive-thru weddings at a Wallkill, NY location.
At a time when couples are opting for low-key celebrations, they are making intimate ceremonies in the midst of a pandemic more memorable with fun details that are significant to them.
Trend Themes
1. Wedding Brand Merch - Companies can create special merchandise specifically tailored for weddings to cater to the growing trend of couples incorporating branded elements into their big day.
2. Custom Branded Accessories - There is an opportunity for businesses to create custom-branded wedding accessories such as coffee mugs, veils, and other items to tie in with the bride and groom's favorite brands.
3. Drive-thru Weddings - As more couples are opting for low-key celebrations, drive-thru weddings such as the one offered at Dunkin's Wallkill, NY location provide an opportunity for businesses to create unique and memorable events for couples on their special day.
Industry Implications
1. Wedding Industry - Companies within the wedding industry such as wedding planners, florists, and event venues can incorporate branded elements into their services to appeal to the growing trend of couples incorporating their favorite brands into their big day.
2. Beverage Industry - The beverage industry can capitalize on the trend of couples incorporating their favorite drinks into their wedding day by creating custom-branded drinkware and offering drink packages that tie into the couple's favorite brands.
3. Merchandising Industry - There is an opportunity for businesses in the merchandising industry to create custom-branded wedding accessories such as veils, robes, and ring bearer pillows, targeting couples who want to incorporate their favorite brands into their special day.
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