The Leica Noctivid Offer Ultra Clear Views Through Any Forecast
M — August 23, 2016 — Art & Design
References: us.leica-camera & acquiremag
To ensure consumers always have a clear view of their surroundings, Leica has put together a specialized set of lenses called Noctivid that are designed to be weather-proof binoculars suited to all forecasts. In other words, the lenses are able to be used in rain, shine or snow while providing crisp and clear resolution.
The Noctivid binoculars are built to last and be used consistency with a durable coating called AquaDura that repels moisture, scratches and cracking. The lenses are built using Schott High Transmission glass that ensures viewers see their surroundings in accurate and vibrant colors, while still maintaining clarity. The overall shape is compact and slender to fit into pockets and bags and two viewing options allow users to customize the focus settings.
The Noctivid binoculars are built to last and be used consistency with a durable coating called AquaDura that repels moisture, scratches and cracking. The lenses are built using Schott High Transmission glass that ensures viewers see their surroundings in accurate and vibrant colors, while still maintaining clarity. The overall shape is compact and slender to fit into pockets and bags and two viewing options allow users to customize the focus settings.
Trend Themes
1. Weather-proof Optics - Opportunity for companies to develop durable and weather-resistant optics for use in any forecast.
2. Aquadura Coating - Opportunity for businesses to expand the use of AquaDura coating for products that are exposed to weather or moisture for increased durability.
3. Schott High Transmission Glass - Opportunity for companies to incorporate Schott High Transmission Glass for superior clarity and accuracy in a variety of lenses.
Industry Implications
1. Outdoor Equipment - Companies in the outdoor equipment industry can incorporate weather-resistant materials for added durability to their products.
2. Marine Industry - Weather-proof binoculars can be useful for boaters, making it a disruptive innovation for the marine industry.
3. Camera Industry - Leica's technology can disrupt the camera industry as it applies to camera lenses, allowing for greater durability and improved clarity.
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