New Era Teams Up with Polartec for New Winter-Ready 59FIFTY Caps
Colin Smith — November 19, 2021 — Business
References: neweracap
New Era caps are of the most famous in North America, and its newest line of weather-resistant fitted caps are great for maintaining that signature style while keeping safe from the elements. There are two caps released in this collaboration with Polartec, the 'Wind Pro,' and the 'NeoShell.'
The Wind Pro hat is made of breathable fleece that resists the cold weather and is tight-knit enough to protect from moisture and rain. The NeoShell cap is made using the world's most breathable fabric technology while still being waterproof. The NeoShell features the flexibility of a soft shell and the protection of a hard shell cap in one.
The Wind Pro cap is available in three colors which are dark green, light navy, and black. The NeoShell boasts an urban style by coming in a black tiger camo pattern.
Image Credit: New Era, Polartec
The Wind Pro hat is made of breathable fleece that resists the cold weather and is tight-knit enough to protect from moisture and rain. The NeoShell cap is made using the world's most breathable fabric technology while still being waterproof. The NeoShell features the flexibility of a soft shell and the protection of a hard shell cap in one.
The Wind Pro cap is available in three colors which are dark green, light navy, and black. The NeoShell boasts an urban style by coming in a black tiger camo pattern.
Image Credit: New Era, Polartec
Trend Themes
1. Weather-resistant Headwear - Increased demand for headwear that provides protection against different weather conditions presents opportunities for the development of innovative headwear products.
2. Collaborative Product Development - Collaboration between companies with different areas of expertise such as fashion and technology can result in the creation of innovative products with unique features.
3. Hybrid Fabric Technologies - The use of hybrid fabric technologies to create weather-resistant garments that provide both protection and breathability can be a disruptive innovation opportunity in the fashion industry.
Industry Implications
1. Fashion Retail - The fashion retail industry can benefit from offering weather-resistant headwear that combines style and functionality to meet the needs of customers in different regions or seasons.
2. Sportswear - The sportswear industry can take advantage of the trend towards weather-resistant headwear by incorporating innovative fabric technologies in their products to enhance performance and comfort.
3. Outdoor Gear - The outdoor gear industry can use collaborative product development to integrate fashion and technology features in their products while maintaining their focus on providing durable and reliable gear for different outdoor activities.
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