The 'Weapons of War' Campaign Reveals the Roles of Children During War
Colleen Thompson — December 9, 2015 — Marketing
References: genpublic
'Weapons of War' is a poster campaign designed for the Romeo Dellaire Child Soldier initiative, founded by humanitarian Lgen Romeo Dellaire.
The five posters were designed by Canadian cause marketing agency, General Public Inc. The striking posters highlight the plight of children caught up in war zones across the world and the various roles that they are forced into that are rarely highlighted and discussed. The role of children in wartime extends far beyond child soldiers on the front lines of battle, into other sinister roles like messengers, porters, cooks, spies and sex workers.
The campaign is ongoing and has now extended into a range of playing cards that will be used to educate children in war zones.
The five posters were designed by Canadian cause marketing agency, General Public Inc. The striking posters highlight the plight of children caught up in war zones across the world and the various roles that they are forced into that are rarely highlighted and discussed. The role of children in wartime extends far beyond child soldiers on the front lines of battle, into other sinister roles like messengers, porters, cooks, spies and sex workers.
The campaign is ongoing and has now extended into a range of playing cards that will be used to educate children in war zones.
Trend Themes
1. Child Warfare Awareness - Developing campaigns and initiatives to raise awareness about the roles of children in war and the need for their protection.
2. Humanitarian Marketing - Utilizing cause marketing to support and promote initiatives that address social issues, such as child warfare.
3. Education in War Zones - Creating educational materials and resources for children in war zones to empower them and provide them with opportunities for growth.
Industry Implications
1. Advertising and Marketing - Exploring innovative ways to create impactful campaigns that shed light on important social issues.
2. Nonprofit and Charitable Organizations - Collaborating with nonprofit organizations to raise funds and awareness for causes, while also providing support to those affected.
3. Education and Learning - Developing educational materials and resources that cater specifically to children in war zones, offering them access to knowledge and skills.
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