We Flashy Makes Wearing Safety Clothing Socially Acceptable
Michael Hines — May 15, 2011 — Autos
References: kickstarter & laughingsquid
If you are a cyclist who wants to stay seen at night without having to dress like a construction worker, you are going to want to check out We Flashy. We Flashy is a new project from Alex Vessels and Mindy Tchieu that aims to release reflective, yet fashionable clothing.
All of We Flashy's clothes have a modern look and feel and are easily able to be seen by car headlights thanks to their reflective patterns. I am not a cyclist or a night runner, but I can see the wisdom in creating reflective fashion that is actually fashionable. More people wearing reflective clothing means less accidents, which is always a good thing. Check out We Flashy here and be sure to support the brand's Kickstarter project if you like what you see.
All of We Flashy's clothes have a modern look and feel and are easily able to be seen by car headlights thanks to their reflective patterns. I am not a cyclist or a night runner, but I can see the wisdom in creating reflective fashion that is actually fashionable. More people wearing reflective clothing means less accidents, which is always a good thing. Check out We Flashy here and be sure to support the brand's Kickstarter project if you like what you see.
Trend Themes
1. Fashionable Reflective Clothing - The trend towards fashionable and stylish reflective clothing is disrupting the traditional market of safety clothing.
2. Night-time Visibility - With more people opting for night-time activities, the trend towards night-time visibility clothing presents opportunities for disruption in the fashion industry.
3. Socially Acceptable Safety Clothing - As safe clothing becomes more stylish, industries such as cycling and running may see disruptive changes in social acceptance of safety clothing.
Industry Implications
1. Fashion Industry - The fashion industry is being disrupted by the trend towards safety clothing that is both fashionable and has night-time visibility.
2. Sports Industry - With growing interest in night-time activities, the sports industry may see opportunities to disrupt the market by offering night-time visibility clothing that is both safe and stylish.
3. Safety Clothing Industry - The trend towards fashionable reflective clothing may disrupt the safety clothing industry by forcing traditional safety clothing manufacturers to adjust their products to meet changing demand.
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