The Wayfarer Pillowcase Set is for Sleepy Four-Eyes
Armida Ascano — December 18, 2010 — Art & Design
References: shop.bknyclothing & coolmaterial
The Wayfarer Pillowcase Set by BKNY Clothing pays tribute to the ultra-trendy spectacles worn by nerds and hipsters alike. Bands such as Vampire Weekend rock Wayfarers with pride, making them symbolic with this generation's youth culture of cool kids.
BKNY Clothing capitalizes on this with the Wayfarer Pillowcase Set, which would make an awesome holiday gift for your hipster friends. Check it out in the featured gallery.
Implications - Youth consumers have a strong penchant for cheeky clothing and designs. This affinity reflects their desire to live a different lifestyle than that of their parents. When companies create and pitch products to this group of consumers, it is imperative that they take this mindset into account to develop a lasting relationship.
BKNY Clothing capitalizes on this with the Wayfarer Pillowcase Set, which would make an awesome holiday gift for your hipster friends. Check it out in the featured gallery.
Implications - Youth consumers have a strong penchant for cheeky clothing and designs. This affinity reflects their desire to live a different lifestyle than that of their parents. When companies create and pitch products to this group of consumers, it is imperative that they take this mindset into account to develop a lasting relationship.
Trend Themes
1. Hipster Homeware - Opportunity for companies to create unique, quirky home products that appeal to the hipster market.
2. Nostalgic Design - There is room for companies to create designs that pay homage to past trends, such as the Wayfarer glasses.
3. Youth-centric Design - Developing products that appeal to a younger generation's desire for irreverent and playful design is crucial for building a brand in this demographic.
Industry Implications
1. Home Decor - Companies can tap into the hipster homeware trend by creating unique and playful home decor pieces, such as pillowcases that nod to popular designs.
2. Fashion - Tapping into nostalgic design trends could give companies an opportunity to create fashion lines that are retro-inspired.
3. Marketing/advertising - Understanding youth culture and developing advertising campaigns that appeal to a younger audience can be an effective way to connect with this demographic and build brand loyalty.
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