The Colorful 'Veggietube' Introduces a New Way to Eat Vegetables
Laura McQuarrie — October 16, 2019 — Lifestyle
References: gourmetnatural.net & neuheiten.koelnmesse.net
Veggietube by Gourmet Green Natural Foods introduces a new way to eat vegetables that's nutritionally balanced and ready to eat. The versatile product is available in a few different varieties, each of which combines vegetables of the same color with protein-rich quinoa and heart-healthy olive oil. The Veggietube is cooked and refrigerated, making it easy for the product to be cut into cubes, sliced or spread, as well as eaten hot or cold.
While Veggiegreen is made with a combination of spinach, green beans and chard, Veggieorange consists of pumpkin and carrots. Although Veggiewhite is less colorful, it is no less packed with vitamins and nutritional benefits, as it is made with ingredients like potatoes, turnips, leeks and mushrooms. The Veggietube rolls are free from preservatives, artificial flavors and colors.
While Veggiegreen is made with a combination of spinach, green beans and chard, Veggieorange consists of pumpkin and carrots. Although Veggiewhite is less colorful, it is no less packed with vitamins and nutritional benefits, as it is made with ingredients like potatoes, turnips, leeks and mushrooms. The Veggietube rolls are free from preservatives, artificial flavors and colors.
Trend Themes
1. Color-coded Food Products - This trend of color-coded vegetable products opens opportunities for food companies to make nutritionally balanced meals accessible to consumers with busy lifestyles.
2. Convenient Ready-to-eat Foods - This trend of convenient ready-to-eat options for healthy meals opens opportunities for the food industry to address the growing demand for healthy and quick-meal solutions.
3. Plant-based Proteins - This trend of using plant-based proteins, like quinoa, in ready-to-eat foods opens opportunities for the food industry to cater to the increasing demand for plant-based meals and sustainable diets.
Industry Implications
1. Health Food Industry - The health food industry could leverage this trend of ready-to-eat vegetable rolls to cater to health-conscious consumers and offer innovative plant-based products for quick meals
2. Convenience Food Industry - The convenience food industry could target the busy urban population with healthy and convenient products, like the Veggietube rolls, that can be eaten on the go for a balanced diet.
3. Plant-based Food Industry - The plant-based food industry could expand on the trend of using quinoa and other plant-based proteins in ready-to-eat meals, like Veggietube rolls, to offer innovative and sustainable products for environmentally-aware consumers.
5.7
Score
Popularity
Activity
Freshness
