Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,093 inspiring examples.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,229 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,093 cutting edge ideas.

Breathable Membrane Waterproof Sneakers

Clean the Sky - Positive Eco Trends & Breakthroughs

The On Cloudventure Waterproof Running Shoes are Advanced

— December 16, 2021 — Fashion
The On Cloudventure Waterproof running shoes are one of the latest models from the brand that will provide support for avid athletes in need of a way to maintain their agility when training in inclement weather. The shoe is constructed with the brand's thinnest breathable membrane yet, which will enable the wearer's foot to breathe as it keeps water from permeating. This doesn't come at the expense of weight as the sneaker maintains the brand's signature attention to a featherlight design.

The On Cloudventure Waterproof running shoes are equipped with a new Missiongrip on the sole that has been reengineered to deliver impressive grip on soft terrain. This makes the sneaker perfect for use on wet conditions as well as when running on a trail.
Trend Themes
1. Waterproof Sneakers - New advances in materials science and membrane technology have enabled the creation of breathable yet waterproof footwear, creating opportunities for brands to innovate in the sneaker industry.
2. Outdoor Athletic Gear - As consumers increasingly prioritize outdoor exercise and adventure, the market for advanced athletic gear designed for use in challenging weather and terrain is ripe for disruption.
3. Sustainable Sportswear - Innovations in materials and manufacturing that prioritize sustainability, such as using recycled and biodegradable materials, present opportunities for brands to create more eco-friendly athletic wear.
Industry Implications
1. Footwear - Advancements in technology and design offer ample opportunities for footwear brands to develop waterproof and breathable options for athletes and outdoor enthusiasts.
2. Athletic Apparel - As more people engage in outdoor and adventure sports, there is a growing demand for advanced, durable, and versatile apparel that can withstand all types of weather and terrain.
3. Sports Equipment - Manufacturers of sports equipment can capitalize on advancements in materials and engineering to create high-performance, weather-resistant products that meet the needs of athletes and adventurers.
4.8
Score
Popularity
Activity
Freshness