Trader Joe's Watermelon Overnight Face Mask Can Be Slept In
Katherine Pendrill — May 20, 2020 — Fashion
References: traderjoes
Trader Joe's wants to help consumers get their skincare routine ready for summer with its new Watermelon Overnight Face Mask.
Trader Joe's Watermelon Overnight Face Mask is a hydrating, water-based formula that's meant to work while you sleep. The product is made from a blend of watermelon fruit water, watermelon seed extract, and watermelon fruit extract, which gives it a fresh watermelon scent. The mask also features sodium hyaluronate for hydration, glycolic acid for exfoliation, and plant-derived squalane for moisturizing properties. When worn overnight, the mask fully absorbs into the skin so that you wake up with refreshed skin. As Trader Joe's sums it up, "What are you waiting for? Head to bed & get glowing!"
Image Credit: Trader Joe's.
Trader Joe's Watermelon Overnight Face Mask is a hydrating, water-based formula that's meant to work while you sleep. The product is made from a blend of watermelon fruit water, watermelon seed extract, and watermelon fruit extract, which gives it a fresh watermelon scent. The mask also features sodium hyaluronate for hydration, glycolic acid for exfoliation, and plant-derived squalane for moisturizing properties. When worn overnight, the mask fully absorbs into the skin so that you wake up with refreshed skin. As Trader Joe's sums it up, "What are you waiting for? Head to bed & get glowing!"
Image Credit: Trader Joe's.
Trend Themes
1. Watermelon Skincare - The rise of watermelon-based skincare products offers disruptive innovation opportunities for the beauty industry to capitalize on the fruit's hydrating and refreshing properties.
2. Overnight Face Masks - The trend of overnight face masks provides an opportunity for the skincare industry to offer convenient and time-saving solutions for consumers to achieve refreshed and revitalized skin while they sleep.
3. Plant-derived Ingredients - The growing interest in plant-derived ingredients presents disruptive innovation opportunities for the skincare industry to develop natural and sustainable products that cater to eco-conscious consumers.
Industry Implications
1. Skincare - The skincare industry can tap into the trend of watermelon-based skincare products and overnight face masks to offer innovative and effective solutions for consumers.
2. Beauty - The beauty industry has the opportunity to leverage the popularity of watermelon skincare and plant-derived ingredients to introduce cutting-edge products that enhance the overall skincare routine.
3. Natural Products - The natural products industry can embrace the demand for plant-based ingredients to create sustainable and eco-friendly skincare options that align with consumers' desire for clean and green beauty.
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