YSL's Latest Nail Polish Range Opts for Semi-Sheer Shades
Jana Pijak — May 14, 2015 — Fashion
References: yslbeautyus & luxurylaunches
YSL Beauty's watercolor manicure collection celebrates sheer and natural tones. The range is semi-transparent and comes in four vibrant shades including Rouge Wet, Rose Splash, Orange Drop and Fuchsia Rain. Rather than being solid and bold, these watercolor manicure products are more understated and perfect for summer.
Much like the season's understated makeup looks, these nail products are refined and effortlessly elegant. YSL's watercolor manicure range is easy to apply and is less messy than traditional polishes. Its products will add a hint of color to one's nails and feature a long-wear formula that won't chip.
This nail polish collection is not only perfect for summer wear but will also appeal to beauty fans who are likely to sport nude or natural manicures.
Much like the season's understated makeup looks, these nail products are refined and effortlessly elegant. YSL's watercolor manicure range is easy to apply and is less messy than traditional polishes. Its products will add a hint of color to one's nails and feature a long-wear formula that won't chip.
This nail polish collection is not only perfect for summer wear but will also appeal to beauty fans who are likely to sport nude or natural manicures.
Trend Themes
1. Watercolor Manicure Trend - The trend towards semi-sheer and natural-toned watercolor manicures presents an opportunity for companies to innovate with unique color combinations and long-wear formulas.
2. Sheer Makeup Trend - The watercolor manicure trend fits into a broader trend for understated makeup looks, creating a disruptive opportunity for companies to create more natural and easy-to-apply cosmetics.
3. Long-wear Formula Trend - The desire for longer-lasting nail polish presents an opportunity for companies to innovate with new formulas that resist chipping and offer easier application.
Industry Implications
1. Cosmetics Industry - The watercolor manicure trend opens up opportunities for cosmetics companies to create new, innovative products with unique color combinations and long-wear formulas.
2. Beauty Retail Industry - Retailers could capitalize on the trend towards watercolor manicures by adding them to their product offerings and creating in-store nail art experiences.
3. Fashion Industry - The watercolor manicure trend can inspire fashion designers to incorporate soft, natural pastel shades into their clothing lines, creating a cohesive look for the summer season.
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