‘Rethink Concepts' Repurposes Beverage Containers to Hang Clothes
Katie Cordrey — January 15, 2010 — Eco
References: facebook & noquedanblogs
Rethink Concepts’ hanger turns two ordinary plastic beverage bottles into a clothes hanger by screwing the bottles into the hook. The idea behind the unique hanger design from the studio of award-winning designer Xuan Yu, is to reuse items that would otherwise be thrown away by using them to create a functional new product. Users report that the hangers are strong and durable enough for heavy items like coats and even wetsuits.
10% of net proceeds go towards charities working to bring clean, safe drinking water to those in need in developing nations.
10% of net proceeds go towards charities working to bring clean, safe drinking water to those in need in developing nations.
Trend Themes
1. Upcycling-plastic-waste - There is an opportunity for businesses to invest in developing new products and services that creatively upcycle plastic waste like Rethink Concepts' hanger, into functional and sustainable goods.
2. Sustainable-lifestyle-products - There is a growing demand for sustainable lifestyle products like Rethink Concepts' hanger, that contribute to reducing waste and have a positive impact on the environment.
3. Charitable-business-models - There is an opportunity for businesses to develop charitable business models like Rethink Concepts' where a percentage of profits go towards supporting social and environmental causes.
Industry Implications
1. Sustainability - The sustainability industry could benefit from investing in innovative products and services that creatively upcycle plastic waste into functional goods.
2. Fashion - The fashion industry could benefit from incorporating sustainable lifestyle products like Rethink Concepts' hanger, into their product offerings.
3. Social Impact - The social impact industry could benefit from the development of more charitable business models like Rethink Concepts'.
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