"Watchmen" Street Art Pops Up All Over NYC, Toronto & London
Marissa Brassfield — March 9, 2009 — Marketing
References: splashpage.mtv & arrestedmotion
In a curious move that could either be a guerrilla promo stunt or just a project undertaken by die-hard fans, "Watchmen" graffiti has been popping up all over New York City, Toronto and London. While the street art style varies from piece to piece, the message is always the same: "Who watches the Watchmen?"
Although this project could conceivably be a well-planned PR stunt, based on the high-profile locations in which these spray-painted "Watchmen" promos appear, David Press of MTV's Splash Page blog chalks it up to overzealous fans.
Although this project could conceivably be a well-planned PR stunt, based on the high-profile locations in which these spray-painted "Watchmen" promos appear, David Press of MTV's Splash Page blog chalks it up to overzealous fans.
Trend Themes
1. Guerrilla Graffiti Marketing - Opportunity for businesses to use guerrilla graffiti as a disruptive marketing strategy, creating buzz and intrigue.
2. Street Art Promotions - Using street art as a promotional tool can engage audiences in a unique and creative way, potentially reaching a wider demographic.
3. Fan Engagement Campaigns - Encouraging fans to create and share branded content in public spaces can generate excitement and loyalty for a brand or franchise.
Industry Implications
1. Marketing and Advertising - Exploring guerrilla marketing tactics can provide innovative approaches for companies to stand out in crowded markets.
2. Entertainment and Media - Utilizing street art as a promotional tool can enhance the visibility and buzz around movies, TV shows, and other forms of entertainment.
3. Fashion and Apparel - Collaborating with street artists to create branded graffiti can offer unique and eye-catching designs for clothing and accessories brands.
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