The Urwerk UR 202 Turbine Timepiece
Going Like Sixty — October 24, 2008 — Fashion
References: urwerk & luxury-insider
This watch has the potential to outlast anybody who owns it. The Urwerk UR 202 Turbine Automatic uses compressed air to regulate how it is wound. The Urwerk's 'Revolving Satellite Complication' face is patented and relies on fluid dynamics, which are controlled by air friction to cushion the winding system. Since it's the winding that wears out a watch, this makes it virtually impossible to wreck the Urwerk.
Implications - While many consumers today have grown dependent on technology, others prefer to invest their time and money in products that don't leave them dependent on a service that is not immune to failure. Products that can function without the use of modern technology will be appealing to the large clientele who appreciates their independence.
Implications - While many consumers today have grown dependent on technology, others prefer to invest their time and money in products that don't leave them dependent on a service that is not immune to failure. Products that can function without the use of modern technology will be appealing to the large clientele who appreciates their independence.
Trend Themes
1. Air-powered Watches - Replacing traditional winding mechanisms with compressed air technology can lead to longer-lasting and more reliable timepieces.
2. Fluid Dynamics Technology - The patented 'Revolving Satellite Complication' face of the Urwerk UR 202 Turbine Timepiece showcases the potential for innovative uses of fluid dynamics in product design.
3. Non-technology Dependent Products - Consumers who value independence and durability over modern technology will be attracted to products that function without dependence on said technology.
Industry Implications
1. Watchmaking - Watchmakers can explore the use of compressed air technology and fluid dynamics in order to create timepieces that are more reliable and longer-lasting.
2. Product Design - Innovative product designers can incorporate fluid dynamics in a variety of uses beyond watches to enhance durability and reliability.
3. Luxury Goods - The Urwerk UR 202 Turbine Timepiece demonstrates how luxury brands can create innovative, non-technology-dependent products that appeal to a broader audience.
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