Diesel Taps into Mad Dog Jones for a Surreal Image Series
References: shop.diesel & hypebeast
This illustrated watch lookbook most definitely captures the consumer's attention on multiple accounts. For one, it is the dynamic quality of the images which are drawn by creative Mad Dog Jones. These visuals hover the line between anime and realism. Secondly, it is the overall quality of the debuted product— both in terms of the elegant style and its useful functionality.
This is quite an interesting approach to commercial lookbooks. Several labels in the fashion industry have undertaken similar methods of exhibition — from adidas Originals' collaboration with Dragon Ball Z to Kit Wan Studio's remixed editorial for the 'Chapter 000 第零章: The Odyssey' collection.
Mad Dog Jones was commissioned by legendary denim brand Diesel. The anime-inspired watch lookbook debuts the label's 'Heavy Transparency' line and effectively brings consumer focus on Diesel's functional hardware.
This is quite an interesting approach to commercial lookbooks. Several labels in the fashion industry have undertaken similar methods of exhibition — from adidas Originals' collaboration with Dragon Ball Z to Kit Wan Studio's remixed editorial for the 'Chapter 000 第零章: The Odyssey' collection.
Mad Dog Jones was commissioned by legendary denim brand Diesel. The anime-inspired watch lookbook debuts the label's 'Heavy Transparency' line and effectively brings consumer focus on Diesel's functional hardware.
Trend Themes
1. Illustrated Lookbooks - Disruptive Innovation Opportunity: Explore the use of illustrated lookbooks to captivate consumer attention and showcase products in a unique and artistic way.
2. Anime-realism Hybrid Art - Disruptive Innovation Opportunity: Combine anime and realism in visual art to create captivating and visually striking imagery that grabs consumer attention and sets brands apart.
3. Functional Hardware - Disruptive Innovation Opportunity: Emphasize the importance of both style and functionality in product designs, particularly in the fashion industry, to cater to consumer demand for practical yet stylish items.
Industry Implications
1. Fashion - Disruptive Innovation Opportunity: Incorporate illustrated lookbooks and anime-realism hybrid art into fashion marketing strategies to engage consumers and differentiate brands from competitors.
2. Denim - Disruptive Innovation Opportunity: Integrate functional hardware in denim products to appeal to consumers seeking both style and practicality in their clothing choices.
3. Art - Disruptive Innovation Opportunity: Encourage artists to explore the fusion of anime and realism in their work, opening up new avenues for visual expression and captivating audiences across different industries.
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