Omega's Imagine Ad Campaign Embraces Oddities
Jana Pijak — February 24, 2015 — Marketing
References: juliettebates & fubiz.net
Omega's Imagine watch campaign is captured by talented photographer Juliette Bates. Juliette is known for her elegantly macabre photography and has been enlisted by the legendary watch brand for their latest advertorial.
Inspired by objects inside of a curio cabinet, Juliette's works feature Omega's striking watches that appear cocooned inside clear snow globe vessels. From faux terrariums and snow to sculptural boats and butterflies, this Omega watch campaign will truly inspire one's imagination.
The eye-catching and whimsical advert embodies luxury and creativity, two words that resonate with Omega's products and the works of photographer Juliette Bates. Juliette is an art history graduate from the Université Paris and the Icart Photo school. She lives and works in Paris and uses her city as a beacon of inspiration for her works.
Inspired by objects inside of a curio cabinet, Juliette's works feature Omega's striking watches that appear cocooned inside clear snow globe vessels. From faux terrariums and snow to sculptural boats and butterflies, this Omega watch campaign will truly inspire one's imagination.
The eye-catching and whimsical advert embodies luxury and creativity, two words that resonate with Omega's products and the works of photographer Juliette Bates. Juliette is an art history graduate from the Université Paris and the Icart Photo school. She lives and works in Paris and uses her city as a beacon of inspiration for her works.
Trend Themes
1. Curio Cabinet Aesthetics - The aesthetic of curio cabinets can inspire creative watch packaging designs.
2. Faux Terrariums - Using faux terrariums in advertising can create visually stunning and unique campaigns.
3. Elegantly Macabre Photography - Elegantly macabre photography can provide a unique and captivating visual style for luxury brands.
Industry Implications
1. Luxury Watches - Luxury watch brands can explore the creative potential of curio cabinet aesthetics and elegantly macabre photography in their advertising campaigns.
2. Photography Services - Photography services can consider offering elegantly macabre styles to luxury brands, as a visually distinct style creates opportunities in the luxury industry.
3. Luxury Marketing - Innovative luxury marketing agencies can explore unique and unconventional creative concepts like faux terrariums to stand out in their campaigns.
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