The MAD Watches Startup Makes Opulent Watches Affordable
Rahul Kalvapalle — September 13, 2017 — Fashion
References: madwatches & edmontonjournal
To a lot of people, luxury watch brands are simply things that can be enjoyed by the fabulously wealthy, but a Canadian e-commerce company by the name of MAD Watches is aiming to make high-quality opulent timepieces available and accessible to regular folks.
Based in the western Canadian city of Edmonton, MAD Watches, which was created by a pair of university IT analysts, aims to make luxury watches affordable by selling them directly to consumers on the Internet. The watches are set to be sold for less than $1,000, with the cheapest model expected to be priced below $300.
Set to embark on a crowdfunding campaign, this disruptive luxury watch brand proves that traditionally high-priced products can be directed to a wider market by cutting out the middleman.
Based in the western Canadian city of Edmonton, MAD Watches, which was created by a pair of university IT analysts, aims to make luxury watches affordable by selling them directly to consumers on the Internet. The watches are set to be sold for less than $1,000, with the cheapest model expected to be priced below $300.
Set to embark on a crowdfunding campaign, this disruptive luxury watch brand proves that traditionally high-priced products can be directed to a wider market by cutting out the middleman.
Trend Themes
1. Affordable Luxury Watches - The trend of making luxury watches accessible to a wider audience through affordable pricing and direct-to-consumer sales opportunities.
2. Direct-to-consumer Luxury Brands - The trend of disrupting traditional retail models for luxury items by offering them directly to consumers at affordable prices.
3. Crowdfunding for Luxury Startups - The trend of using crowdfunding to start and fund luxury startups that aim to make high-end products accessible to a wider audience.
Industry Implications
1. Luxury Watches - The luxury watches industry holds disruptive innovation opportunities in terms of offering more affordable and accessible products through direct-to-consumer sales and crowdfunding.
2. E-commerce - The e-commerce industry is disrupted by startups like MAD Watches, which aim to offer luxury products directly to consumers and challenge traditional retail models.
3. Crowdfunding Platforms - The crowdfunding industry has an opportunity to disrupt the luxury industry by offering a way for startups to reach a wider audience and fund products that seek to make luxury more affordable and accessible.
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