A Free-Spirited Vibe is Felt in ‘Wasted Summer’ by James
Anne Booth — September 25, 2013 — Fashion
References: fashioneditorials
Within this boho-chic editorial ‘Wasted Summer’ by James Norton, freedom is captured as model Hannah Kirkelie shows us how to live life without worry. With the lace and the fringe, this country girl portrays the laid-back lifestyle that is associated with those warm summer days.
The desert atmosphere is open and fresh allowing us to imagine the warm sun on our faces combined with the cool breeze. The meadows and open roads allow us to feel as if anything is possible and that nothing is standing in our way. The wardrobe by Francesca Felix is super relaxed, as long fringed sweaters, circular specs and black hats create cool summer looks. The pieces can even be incorporated into fall as long as you dress warm for the nippy breezes to come.
The editorial ‘Wasted Summer’ by James Norton soaks up the last of the sun while showing outfits you can also mix into your fall wardrobes.
The desert atmosphere is open and fresh allowing us to imagine the warm sun on our faces combined with the cool breeze. The meadows and open roads allow us to feel as if anything is possible and that nothing is standing in our way. The wardrobe by Francesca Felix is super relaxed, as long fringed sweaters, circular specs and black hats create cool summer looks. The pieces can even be incorporated into fall as long as you dress warm for the nippy breezes to come.
The editorial ‘Wasted Summer’ by James Norton soaks up the last of the sun while showing outfits you can also mix into your fall wardrobes.
Trend Themes
1. Boho-chic Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly boho-chic fashion lines to cater to the growing demand for ethical and fashionable clothing.
2. Laid-back Lifestyle - Disruptive innovation opportunity: Create technology-based solutions and services that promote work-life balance and help individuals maintain a relaxed and stress-free lifestyle.
3. Seasonless Fashion - Disruptive innovation opportunity: Introduce versatile clothing items that can be easily transitioned from summer to fall wardrobes, allowing customers to optimize their wardrobe and minimize unnecessary purchases.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Incorporate technology like augmented reality and virtual try-ons to enhance the online shopping experience and bridge the gap between physical and digital retail.
2. Sustainable Living - Disruptive innovation opportunity: Develop innovative sustainable practices and products that align with consumers' desire to live a more eco-conscious lifestyle, such as eco-friendly materials and renewable energy solutions.
3. Wellness and Relaxation - Disruptive innovation opportunity: Combine technology and wellness to create personalized relaxation experiences, such as virtual reality meditation apps or smart devices that promote better sleep and stress management.
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