The Alexander Wang RTW Fall 2012 Video is Enticing
Courtney Scharf — July 24, 2012 — Marketing
References: alexanderwang & refinery29
This Alexander Wang RTW Fall 2012 video is a snapshot of what's to come from the famed designer.
The entire video is shown in black and white shades, and because of the lack of faces and personality, it has a very moody feel. The understated feel, like much of Wang's work, is what makes this piece come across as so chic. Showing only a few of the pieces to come in a very timely manner, this clip serves its purpose and avoids coming across as too pushy or sales-driven. Instead, the video reads like an artistic creation in and of itself, and is pleasant to take in.
Featuring model Kati Nescher, though not pushing her featured part in the video too much, this balances imagery and marketing beautifully.
The entire video is shown in black and white shades, and because of the lack of faces and personality, it has a very moody feel. The understated feel, like much of Wang's work, is what makes this piece come across as so chic. Showing only a few of the pieces to come in a very timely manner, this clip serves its purpose and avoids coming across as too pushy or sales-driven. Instead, the video reads like an artistic creation in and of itself, and is pleasant to take in.
Featuring model Kati Nescher, though not pushing her featured part in the video too much, this balances imagery and marketing beautifully.
Trend Themes
1. Black-and-white Fashion - Opportunity for designers and retailers to explore black-and-white color palettes in their collections for a chic and moody aesthetic.
2. Understated Fashion - Potential for fashion brands to focus on creating minimalistic and subtle designs that exude sophistication and elegance.
3. Artistic Fashion Marketing - Possibility for brands to incorporate artistic elements in their marketing strategies, creating visually appealing content that resonates with consumers.
Industry Implications
1. Fashion Design - Innovation opportunity for fashion designers to experiment with black-and-white styles and create understated yet stylish collections.
2. Retail - Retailers can capitalize on the demand for black-and-white and understated fashion by curating collections and visual merchandising that cater to the trend.
3. Marketing and Advertising - Ad agencies and marketing professionals can explore incorporating artistry into fashion campaigns to create visually captivating and engaging content.
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