The 'Philips AmbiLux TV' Extends Your TV Onto the Wall
Christopher Magsambol — September 8, 2015 — Art & Design
Phillips has developed a television that is capable of wall projection. Unlike a movie theater screen, the 'AmbiLux' will use the surrounding wall to further enhance the images on the television screen through colors.
The AmbiLux has a sizable 65-inch screen and houses nine pico projectors on the back of the TV. These projectors make it possible to bring the action out of your TV and onto the wall behind it. Although the projectors cannot utilize the entire wall, an illusion will be made where images are extended, creating an extremely immersive visual experience.
The wall projection capabilities however are not meant to expand the size of the screen. Instead it creates an illuminated, watercolor display behind the TV, which reflects and complements the action on the screen.
The AmbiLux has a sizable 65-inch screen and houses nine pico projectors on the back of the TV. These projectors make it possible to bring the action out of your TV and onto the wall behind it. Although the projectors cannot utilize the entire wall, an illusion will be made where images are extended, creating an extremely immersive visual experience.
The wall projection capabilities however are not meant to expand the size of the screen. Instead it creates an illuminated, watercolor display behind the TV, which reflects and complements the action on the screen.
Trend Themes
1. Wall Projection - Embracing wall projection technology can create immersive visual experiences and expand the possibilities for storytelling in various industries.
2. Ambient Lighting - Integrating ambient lighting with TVs can enhance the viewing experience and create a more immersive atmosphere for entertainment venues or home theaters.
3. Visual Illusions - Leveraging visual illusions through wall projection can open up new avenues for artistic expression, advertising, and experiential marketing campaigns.
Industry Implications
1. Entertainment - The entertainment industry can utilize wall projection technology to enhance theatrical experiences or create unique visual installations.
2. Hospitality - Hotels and resorts can incorporate wall projection TVs to offer guests a visually captivating and immersive in-room entertainment experience.
3. Advertising - Wall projection televisions can provide innovative advertising possibilities with dynamic, large-scale visual displays that engage consumers in unique ways.
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