ESR Launch First MagSafe Power Bank with Integrated Wallet and Stand
Mickey Phoon — April 13, 2023 — Tech
References: prnewswire
Technology accessories brand ESR released its latest wallet-integrated power bank, the HaloLock Power Bank Wallet. Tim Wu, CEO of ESR, said: "We're continuing to level up MagSafe with the release of the HaloLock™ Power Bank Wallet. MagSafe is all about convenience, but having to constantly swap out different accessories is hardly that. By developing this all-purpose 3-in-1 device, we're letting users experience the true meaning of MagSafe convenience."
ESR has claimed that the HaloLock Power Bank Wallet is the world's first MagSafe Power Bank with an integrated wallet and stand. The power bank has a few standout features, such as its three accessories in one and magnetic lock. The wallet in the 5,000mAh power bank can hold and secure one to two cards, with the stand able to open out for stable, hands-free viewing at 20 degrees to 70 degrees in portrait or landscape placements. The compact, lightweight power bank also has built-in magnets that can hold up to 1,200 g. The power bank is available for purchase.
Image Credit: ESR
ESR has claimed that the HaloLock Power Bank Wallet is the world's first MagSafe Power Bank with an integrated wallet and stand. The power bank has a few standout features, such as its three accessories in one and magnetic lock. The wallet in the 5,000mAh power bank can hold and secure one to two cards, with the stand able to open out for stable, hands-free viewing at 20 degrees to 70 degrees in portrait or landscape placements. The compact, lightweight power bank also has built-in magnets that can hold up to 1,200 g. The power bank is available for purchase.
Image Credit: ESR
Trend Themes
1. Wallet-integrated Power Banks - The integration of multiple functions in a single device is an opportunity for brands to offer more convenience to tech-savvy consumers.
2. Magsafe Convenience - Integrating MagSafe technology into more tech accessories could provide an opportunity for companies to tap into the Apple market with innovative products.
3. Multipurpose Accessories - Developing 3-in-1 or more accessories for tech products is a trend that is likely to continue as consumers seek to simplify their everyday carry.
Industry Implications
1. Technology Accessories - There is an opportunity for technology accessory brands to innovate and create new products that incorporate a combination of features that meet the growing demand for multi-functional, convenient, and lightweight accessories.
2. Mobile Power Banks - Power bank technology continues to evolve, and integrating additional functionality such as cardholders and stands can help manufacturers stand out in an increasingly crowded market.
3. Leather Goods - Combining technology with leather goods such as wallets and phone cases is an opportunity for leather goods companies to stay relevant and tap into the growing intersection of fashion and technology.
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