W's Derelect Editorial Features Dior Shopping Bags as Dresses
Cecilia Biemann — August 20, 2009 — Fashion
References: models
Carrie once joked in a SATC episode that her shoe-buying addiction would see her end up as a “Fendi bag lady” and W’s September editorial featuring model Sasha Pivovarova has tapped into that theme.
With fashion labels, magazines and consumers feeling the pinch of the recession, this timely editorial brilliantly portrays every fashionista’s worst fear - the point when their designer buying habits lead them to destitution.
Photographed by Craig McDean and styled by Alex White, Sasha Pivovarova is outfitted in torn Dior and Prada shopping bags to become the most stylish vagrant the streets have ever seen.
The scene is oddly compelling but thankfully I don’t think recession-weary women are yet ready to wrap themselves in couture carry bags and trade in their condos for cardboard boxes.
With fashion labels, magazines and consumers feeling the pinch of the recession, this timely editorial brilliantly portrays every fashionista’s worst fear - the point when their designer buying habits lead them to destitution.
Photographed by Craig McDean and styled by Alex White, Sasha Pivovarova is outfitted in torn Dior and Prada shopping bags to become the most stylish vagrant the streets have ever seen.
The scene is oddly compelling but thankfully I don’t think recession-weary women are yet ready to wrap themselves in couture carry bags and trade in their condos for cardboard boxes.
Trend Themes
1. Recession-themed Fashion - Opportunity for fashion brands to create edgy, provocative designs that embrace the reality of economic uncertainty.
2. Outfitting with Unconventional Materials - Innovative possibilities for using non-traditional materials such as shopping bags to create unique and eye-catching fashion pieces.
3. Street Style Fashion - A rising trend in fashion that embraces a more casual, edgy aesthetic, offering opportunities for brands to explore new, unconventional styles and designs.
Industry Implications
1. Fashion - Fashion brands can explore new designs and materials to appeal to a broader audience seeking unique clothing options.
2. Retail - Retailers can tap into the street style trend by offering unconventional and edgy clothing options that appeal to a younger, more fashion-forward demographic.
3. Advertising - Opportunity for advertising agencies to create edgy and provocative campaigns that tap into the recession-themed fashion trend and appeal to a target audience seeking authenticity and relatability.
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