Vroom Makes Purchasing a Car as Easy as Shopping for Shoes Online
References: vroom & techcrunch
Vroom Inc. is bringing e-commerce to the audio industry with a mobile app and desktop site that makes shopping for -- and purchasing -- a vehicle as easy as getting a pair of shoes online.
With Vroom's app or through its website, users can browse through thousands of pre-owned vehicles. If they see a car that they think is right for them, they can purchase it on the spot, removing the hassle of negotiating a good price and writing up heaps of paperwork. Vroom then has a fleet of delivery trucks that will bring the vehicle straight to users. Users have seven days to test drive the vehicle, with the option to return it if they don't like it.
Vroom uses a proprietary algorithm to appraise the vehicles on its site, meaning that neither seller nor buyer can fudge the system, and all deals are fair.
With Vroom's app or through its website, users can browse through thousands of pre-owned vehicles. If they see a car that they think is right for them, they can purchase it on the spot, removing the hassle of negotiating a good price and writing up heaps of paperwork. Vroom then has a fleet of delivery trucks that will bring the vehicle straight to users. Users have seven days to test drive the vehicle, with the option to return it if they don't like it.
Vroom uses a proprietary algorithm to appraise the vehicles on its site, meaning that neither seller nor buyer can fudge the system, and all deals are fair.
Trend Themes
1. Online Car-ordering - E-commerce is disrupting the automotive industry by offering consumers the ability to shop for and purchase their vehicles online, making the process quicker and more convenient than traditional car dealerships.
2. Proprietary Algorithm - Companies can create competitive advantages by developing proprietary algorithms that ensure fairness and trust in online transactions, like how Vroom Inc. uses its algorithm to appraise vehicles on its site.
3. Mobile Applications - Mobile applications are becoming increasingly important as more consumers prefer to shop on-the-go, providing businesses with an opportunity to develop and improve their mobile interfaces to cater to these users.
Industry Implications
1. Automotive - The automotive industry is ripe for disruption by e-commerce companies like Vroom Inc. that are enabling customers to buy and sell vehicles online, bypassing traditional brick-and-mortar dealerships.
2. Technology - Technology companies are at the forefront of the online car-buying trend, providing the platforms and algorithms that make purchasing cars online possible, offering new business opportunities in this realm.
3. Logistics - Delivery and logistics companies can leverage the increasing popularity of online car-buying services to establish partnerships with e-commerce platforms or directly with consumers in transporting their vehicles.
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