Buy a Volvo and Get a Free Swedish Vacation
Nicholas Moy — July 31, 2009 — Autos
References: carplusvacation & explorewestsweden
Want a vacation? Need a car? Or perhaps you need a vacation and want a car? Either way, Volvo’s new Overseas Delivery Program is awesome. Basically, if you buy a new Volvo--for less than the US MSRP--you get a free two-week vacation in Sweden!
Once you are flown out, you are given your new Volvo and you get to take a road trip throughout a fascinating part of the world, eating Swedish meatballs and visiting IKEAs in their country of origin!
Once you are flown out, you are given your new Volvo and you get to take a road trip throughout a fascinating part of the world, eating Swedish meatballs and visiting IKEAs in their country of origin!
Trend Themes
1. Overseas Delivery Programs - Creating unique buying experiences with travel incentives.
2. Vertical Integration - Integrating travel and automotive industries to provide customers with a seamless experience.
3. Personalized and Experiential Marketing - Providing customers with personalized experiences to drive customer loyalty and increase sales.
Industry Implications
1. Automotive - Opportunities to create unique buying experiences with travel incentives.
2. Travel and Tourism - Opportunities to partner with automotive companies to offer seamless travel experiences.
3. Retail - Opportunities to provide customers with personalized experiences to increase customer loyalty and sales.
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