Chanel Uses Clever Marketing To Launch its First Volumizing Mascara
Ryan Fowler — April 27, 2013 — Fashion
Chanel uses clever marketing to launch its first ever volumizing mascara. The fashion giant will be placing vending machines filled with the new line of mascara in the U.K. at Selfridges on Oxford Street from April 25th to May 8th, 2013. The reason for the placement of these machines is to differentiate the brand from all of the competition, this will definitely create a massive amount of publicity for Chanel and its new product.
When it comes to the product itself, there is a new patented technology Chanel has named 'Snowflakes,' which consists of stacked discs designed to coat, lengthen and separate lashes in combination with their quick-drying formula. The new volumizing mascara will be available in three different shades including Noir, Prune and Bleu.
Chanel is already a massive international fashion mogul, and this clever display of creative marketing shows why. The brand has always been incredible, but they also know how to keep things fresh and interesting for consumers.
When it comes to the product itself, there is a new patented technology Chanel has named 'Snowflakes,' which consists of stacked discs designed to coat, lengthen and separate lashes in combination with their quick-drying formula. The new volumizing mascara will be available in three different shades including Noir, Prune and Bleu.
Chanel is already a massive international fashion mogul, and this clever display of creative marketing shows why. The brand has always been incredible, but they also know how to keep things fresh and interesting for consumers.
Trend Themes
1. Designer Vending Machines - Opportunity for innovative brands to use vending machines as a unique and attention-grabbing marketing strategy.
2. Clever Marketing Tactics - Opportunity for businesses to use unconventional and creative marketing tactics to differentiate their brand and generate buzz.
3. Patented Beauty Technology - Opportunity for beauty brands to develop and showcase new patented technologies that offer unique benefits to consumers.
Industry Implications
1. Fashion - Opportunity for fashion brands to explore innovative marketing strategies to stand out in a crowded industry.
2. Beauty - Opportunity for beauty brands to invest in research and development of patented technologies to enhance their product offerings.
3. Retail - Opportunity for retailers to explore unique vending machine concepts to attract customers and generate excitement around their products.
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