The Vivino App Launches a Custom Taste Profile Feature
Vasiliki Marapas — October 16, 2014 — Tech
References: vimeo & pr.blonde20
Vivino is a wine app celebrating six million users, a milestone which has prompted the company to launch a new feature.
The original app functions by scanning wine labels to provide users with extensive information in the form of reviews, ratings and prices. The updated app features a personalized taste profile, which offers users the opportunity to further explore their wine habits and preferences. The profile organizes your favorite wines into an accessible chart format.
Vivino has always been an educational app, teaching users everything they need to know about their favorite fermented grape drink; now, the taste profile offers users a chance to get to know themselves a little better, compiling their personalized information and making it easier to identify patterns in their consumption habits.
The original app functions by scanning wine labels to provide users with extensive information in the form of reviews, ratings and prices. The updated app features a personalized taste profile, which offers users the opportunity to further explore their wine habits and preferences. The profile organizes your favorite wines into an accessible chart format.
Vivino has always been an educational app, teaching users everything they need to know about their favorite fermented grape drink; now, the taste profile offers users a chance to get to know themselves a little better, compiling their personalized information and making it easier to identify patterns in their consumption habits.
Trend Themes
1. Wine Consumption Tracking - Opportunity for wine app developers to create features that allow users to track and analyze their wine consumption habits.
2. Personalized Recommendation Systems - Opportunity for tech companies to develop personalized recommendation systems based on individual taste profiles for various products, not just wine.
3. Data-driven Personalization - Opportunity for businesses to leverage user data to provide personalized experiences and enhance customer satisfaction.
Industry Implications
1. Wine Technology - Opportunity for wine tech startups to integrate personalized taste profiles into their apps and platforms.
2. Food and Beverage - Opportunity for restaurants and bars to use personalized taste profiles to offer targeted recommendations and improve customer experiences.
3. E-commerce - Opportunity for online retailers to leverage personalized taste profiles to create targeted marketing campaigns and improve customer loyalty.
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