The Vivienne Westwood Save the Artic Campaign Enlists the A-List
Meghan Young — February 12, 2014 — Marketing
References: viviennewestwood & fashiongonerogue
The Vivienne Westwood Save the Artic ad campaign showcases the latest t-shirt design on some of the biggest names in the modelling, acting and music industries. Shot in studio against a black backdrop, the white tees stand out beautifully on such star-studded frames as George Clooney, Georgia May Jagger, Chris Martin and Jerry Hall.
The charitable portraits were shot by photographer Andy Gotts created in collaboration with Greenpeace, the Vivienne Westwood Save the Artic ad campaign hopes to raise funds to protect the region for generations to come. As written on Fashion Gone Rogue, "The Arctic is one of the last untouched places on earth." Yet as it continues to open up because of the melting Arctic ice, it is being exploited for its natural resources, which perpetuates the cycle.
The charitable portraits were shot by photographer Andy Gotts created in collaboration with Greenpeace, the Vivienne Westwood Save the Artic ad campaign hopes to raise funds to protect the region for generations to come. As written on Fashion Gone Rogue, "The Arctic is one of the last untouched places on earth." Yet as it continues to open up because of the melting Arctic ice, it is being exploited for its natural resources, which perpetuates the cycle.
Trend Themes
1. Celebrity Endorsements - The Vivienne Westwood Save the Artic campaign showcases the power of celebrity endorsements in raising awareness and funds for important causes.
2. Sustainable Fashion - The campaign highlights the growing trend of sustainable fashion, where brands prioritize the environment and social responsibility in their advertising and production.
3. Charitable Collaborations - The collaboration between Vivienne Westwood and Greenpeace demonstrates the trend of brands partnering with non-profit organizations to drive positive change.
Industry Implications
1. Fashion - The fashion industry has an opportunity to incorporate sustainable practices and charitable collaborations into their brand identities to attract conscious consumers.
2. Photography - Photographers can explore creative ways to capture attention and raise awareness for important causes through celebrity collaborations and impactful visuals.
3. Non-profit Organizations - Non-profit organizations can leverage partnerships with fashion brands to amplify their message and raise crucial funds for their causes.
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