The Vivienne Westwood Fall/Winter 2012 Accessory Campaign is Hipster
Jana Pijak — October 18, 2012 — Fashion
References: viviennewestwood & fuckingyoung.es
Ehren Dorsey stars in the Vivienne Westwood Fall/Winter 2012 accessory ad campaign. The model is lensed by photographer Joachim Mueller Ruchholtz, who captures him in an eclectic in-studio portrait series.
Ehren is outfitted by stylist Caroline Newell, who dresses him in rugged pieces from the famed British designer’s latest menswear collection. The model’s manly ensembles are paired with an abundance of functional and hipster-chic baggage ranging from leather messenger bags to colorful totes.
The Vivienne Westwood Fall/Winter 2012 accessory campaign exudes an eclectic edge, staying true to the designer’s bold signature aesthetic. Model Ehren is rough and rugged while maintaining a strong sense of personal style. This youthful advertorial spread is classically chic without losing its rock-and-roll flavor.
Ehren is outfitted by stylist Caroline Newell, who dresses him in rugged pieces from the famed British designer’s latest menswear collection. The model’s manly ensembles are paired with an abundance of functional and hipster-chic baggage ranging from leather messenger bags to colorful totes.
The Vivienne Westwood Fall/Winter 2012 accessory campaign exudes an eclectic edge, staying true to the designer’s bold signature aesthetic. Model Ehren is rough and rugged while maintaining a strong sense of personal style. This youthful advertorial spread is classically chic without losing its rock-and-roll flavor.
Trend Themes
1. Eclectic Baggage - The use of colorful and functional baggage in fashion campaigns presents an opportunity for designers to create unique and bold designs that stand out from the competition.
2. Hipster-chic Aesthetic - The incorporation of hipster fashion into mainstream advertising campaigns presents an opportunity for fashion retailers to reach younger consumers and create unique marketing campaigns.
3. Rugged Menswear - The use of rugged fashion in advertising campaigns presents an opportunity for designers to create functional and stylish clothing that appeals to the needs and lifestyles of modern men.
Industry Implications
1. Fashion - The fashion industry can incorporate eclectic baggage and hipster-chic aesthetic into their campaigns to attract younger audiences and create unique designs that stand out among competitors.
2. Retail - The retail industry can capitalize on the use of hipster-chic fashion in advertising campaigns to create marketing strategies that resonate with younger consumers and drive sales growth.
3. Lifestyle - The lifestyle industry can create products that appeal to the rugged menswear aesthetic, targeting consumers who want functional and stylish clothing that suits their active lifestyles and needs.
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