Vitra Furniture Has Debuted Simple Packaging for Its Dynamic Designs
Malika Renee Butss — January 17, 2016 — Marketing
Switzerland-based Vitra furniture has launched all new packaging for its contemporary designs. Unlike the brand's dynamic furniture, this new range of packaging is rather simple.
Vitra furniture is well known for producing quality and well-designed pieces as well as avant-garde interior accessories for the modern home. Its new line of packaging reflects the brand's progressive and innovative vision with clean lines and rather simple silhouettes. To re-design its branding concept, the furniture label partnered with Swiss branding agency BVD. Uniting form and functionality, the new designs are simplistic, fresh and sleek while still echoing the eccentric Vitra aesthetic.
Made to withstand the demands of large-scale transportation, this new packaging is constructed with the utmost durability.
Vitra furniture is well known for producing quality and well-designed pieces as well as avant-garde interior accessories for the modern home. Its new line of packaging reflects the brand's progressive and innovative vision with clean lines and rather simple silhouettes. To re-design its branding concept, the furniture label partnered with Swiss branding agency BVD. Uniting form and functionality, the new designs are simplistic, fresh and sleek while still echoing the eccentric Vitra aesthetic.
Made to withstand the demands of large-scale transportation, this new packaging is constructed with the utmost durability.
Trend Themes
1. Minimal Packaging - Disruptive innovation opportunity: Explore sustainable materials and minimalist designs in packaging to reduce waste and enhance brand aesthetics.
2. Brand Partnerships - Disruptive innovation opportunity: Collaborate with branding agencies to revamp packaging and create a cohesive brand identity that aligns with the product's design philosophy.
3. Durability-focused Packaging - Disruptive innovation opportunity: Develop packaging solutions that prioritize durability to ensure safe transportation, reduce product damage, and enhance customer satisfaction.
Industry Implications
1. Furniture - Disruptive innovation opportunity: Incorporate minimalist packaging designs that complement the sleek aesthetics of contemporary furniture and enhance the overall customer experience.
2. Design - Disruptive innovation opportunity: Embrace minimalist packaging as a design trend, infusing simplicity and functionality into various product categories to stand out in the market.
3. Branding - Disruptive innovation opportunity: Explore innovative packaging solutions that integrate branding elements seamlessly, reflecting a cohesive brand identity and enhancing brand recognition.
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